Field marketing manager

Index Exchange is looking for a Senior Field Marketing Manager for Europe to plan and execute a regional strategy that will make an impact on our rapidly growing regional business. The role will have a primary focus on programmes that will drive brand recognition, positive brand perception and local customer acquisition and retention.

• Extend and localise our global marketing and communications strategy to the UK market, along with identifying local marketing opportunities to create a holistic strategy and a value proposition that will drive growth
• Work cross-functionally with the marketing & communications team, product marketing, and regional sales to deliver consistent storytelling of our solutions
• Manage the marketing budget for the region and provide updates on impact in the funnel including ROI
• Manage vendor relationships and ensure best outcomes for Index Exchange across a variety of settings
• Identify localisation opportunities and amplify global content campaigns to fit market needs and expectations
• Identify and secure speaking opportunities at industry events within the region, to either increase, maintain or solidify awareness for Index Exchange
• Maintain, amplify, and discover new ways to leverage industry memberships
• Identify local stakeholder needs, and relay information to the relevant teams
• Ensure regular communication and marketing business reviews to measure the effectiveness of local marketing programmes
• Oversee regional speaking and thought leadership strategy, supporting the team in securing high-impact speaking opportunities and industry visibility
• Develop and oversee regional industry partnership and membership strategies to maximise brand visibility, engagement, and business impact
• Lead regional marketing planning and business reviews, using performance insights to optimise programmes, investment decisions, and team priorities
• Drive the development of customer advocacy programmes and case studies that support regional growth objectives and key marketing initiatives
• Collect product and competitive knowledge, communicating all critical points to regional & central teams
• Own the regional content and audience engagement strategy, ensuring alignment across European markets and effective execution through the field marketing team

• Very organised, detail-oriented, deadline-disciplined and can work autonomously
• Able to create innovative marketing and communications programmes that drive impact
• Experienced in building and executing go-to-market plans and integrated marketing programs by country or region
• Hands-on, collaborative, a multi-tasker, strategic thinker, self-motivated and analytical
• A superior communicator, both written and verbal with excellent presentation skills
• Able to make the complex simple--in communication and in streamlining or improving processes
• 7-8 years of experience in a marketing position, in a comparable fast-growing company
• Track record of creating impactful marketing campaigns tied back to ROI metrics
• Understanding of complex buying/selling processes
• Professional level of English, spoken and written
• Excellent verbal and written communication
• Proven ability to work with media
• Solid understanding of B2B marketing and how to use various content / tools based on the audience, ranging from in-person events to digital programmes
• Strong project management skills and ability to manage multiple priorities and projects at the same time with excellent attention to detail
• Excellent copywriting skills
• Digital marketing experience
• Будет плюсом:
  Experience with business tools such as Salesforce, Marketo preferred;
  Preferred:
  Ad tech/ digital advertising experience;
  Multiple European languages preferred

• Comprehensive health, dental, and vision plans for…