Social Commerce Manager

We weren't built to follow, we were built to lead.

Based in Old Street, London, SAMY is a dynamic agency that harnesses data and technology to create best-in-class strategies, creative, and campaigns. Our teams are fascinated by human behaviour, especially how it impacts online activity. We help brands maintain relevance by understanding their customers better through unrivalled research methodologies. We boast a diverse client list that includes global leaders like McLaren and The North Face, plus, we're a fun bunch with a diverse range of thoughts, ideas, and approaches.

We are Path Finders: curious, ambitious, and never afraid to challenge what's next.

We don't play it safe. We build what's next. Instagram | Tik Tok | Culture page

You're the commercial lead for the client's Tik Tok Shop, accountable for growing GMV profitably in line with brand strategy. You’ll report to the Social Commerce Director and work closely with the client’s e-commerce and marketing teams.

You own the shop strategy (assortment, product pages, pricing, promotions, campaigns, commission and performance) and use data to steer the creator and content strategy.

You set the direction of the shop, read the data and decide where the next pound of GMV comes from.

• Tik Tok Shop strategy and launch: Build the Tik Tok Shop strategy, roadmap and KPI framework with the Social Commerce Director, and get the shop launch-ready with the client's teams (catalogue, setup, tracking and shop health).

• Operating model: Set the rules for creator selection, commission and payments, hero-product content and paid amplification.

• Tik Tok Shop Daily operation: Own day-to-day shop performance across GMV, conversion, AOV, traffic and stock, turning what's selling into fast price, offer, listing or content fixes.

• Tik Tok Shop Assortment and product pages: Recommend the right product mix (hero SKUs, core range, bundles, exclusives) and optimise product pages for search and conversion.

• Promotions and campaigns: Plan the promotional calendar and quarterly campaigns around Tik Tok Shop sale moments, linking products, offers, creators and paid media while protecting margin and brand positioning.

• Paid and creator direction: Set paid media priorities with the Paid Media Specialist, and use data to guide the Creator & Affiliate Manager on which creators, formats and products to scale or replace.

• Performance and insight: Run live dashboards, monthly insight reports, QBRs and a test-and-learn roadmap that shows where the next growth comes from.

• Platform partnership: Build strong relationships with Tik Tok Shop UK's category and account teams to unlock support, traffic and campaign slots.

• Commerce experience: experience in e-commerce trading, marketplace management or social commerce, including hands-on in Tik Tok Shop (ideally UK), with real GMV growth you can talk through, including what didn't work.

• Tik Tok Shop expertise: Confident across Seller Center, listings, the affiliate centre, promotions, campaign registration, GMV Max, Spark Ads and shop health, plus tools like Fast Moss, Unbox or Reacher, and a clear grasp of how creator commission, sampling and content volume drive sales.

• Commercial and analytical: Experience owning assortment, PDPs, pricing and promotions against sales and margin targets, and comfortable with GMV, conversion, AOV, ROAS, forecasting, spreadsheets and dashboards.

• Brand sense: You know when a promotion or piece of content would hurt a premium brand, and can find the version that sells without doing that.

• Stakeholder and delivery skills: Client-facing with both e-commerce and marketing teams, writing short, decision-ready recommendations, and organised enough to run a launch,…