Marketing Executive, Specialist Events

London

The Financial Times is one of the world’s leading news organisations, globally recognised for its authority, integrity and accuracy, with a mission to deliver quality information and services worldwide.

At the FT, curiosity thrives and ambitious thinking is rewarded. Here, you’re given the chance to reach millions, create work that matters and deliver impartial journalism in a polarised world.

In our warm, collaborative culture, you’ll connect with a diverse community of experts who support your growth, career aspirations and wellbeing.

Your future at the FT will be filled with opportunities that challenge and inspire you. With no fixed path, you’ll discover new skills and forge a career that can take you anywhere.

Build a newsworthy career at the FT.

We believe in the power of unique perspectives and want all voices in our organisation to be heard, respected and valued. A supportive workplace is one where employees feel they can be themselves and operate to their full potential. We are committed to removing barriers for everyone, with a focus on addressing those faced by underrepresented groups.

We are looking for a proactive, organised and commercially minded Marketing Executive to join the FT Specialist Events team, part of FT Live, the Financial Times' global events division.

FT Specialist provides specialist insight and intelligence to professional audiences worldwide, covering sectors including asset and wealth management, financial advice, banking, economic development and investment, and corporate governance. Alongside its publications and digital products, FT Specialist delivers a growing portfolio of conferences, awards, webinars and partner events.

In this role, you will support the planning and delivery of multi-channel marketing campaigns that attract high-quality audiences, drive event registrations and generate delegate revenue.

Working closely with the Head of Marketing, you will handle campaigns across multiple events, from audience research and campaign planning through to execution, optimisation and performance reporting. You'll use audience insights and data to develop targeted marketing activity, create engaging content and find opportunities to reach new audiences.

You’ll also collaborate with colleagues across content, sales, operations, design and wider FT marketing teams to ensure our campaigns support each event's commercial objectives while attracting the relevant, senior professional audiences associated with the Financial Times.

This is an opportunity to develop your marketing skills across a varied international events portfolio, contribute creative ideas and see the direct impact of your work.

Campaign management and audience acquisition

Plan and deliver multi-channel marketing campaigns to drive event registrations, paid delegate revenue and high-quality audience acquisition across conferences, awards, webinars and partner events.

Coordinate marketing activity across email, organic and paid social media, digital and print advertising, partnerships and FT promotional channels.

Research prospective audiences, organisations and market segments to find opportunities for audience growth.

Develop targeted audience segments and tailor campaign messaging to different industries, seniority levels, geographical markets and audience needs.

Write clear, engaging and persuasive marketing copy for emails, event websites, social media and other promotional materials.

Monitor registrations, engagement and campaign performance, using data to optimise marketing activity and improve results.

Maintain event websites, registration pages and…