Senior Data Journalist

Weekly office requirement: Hybrid, 2 days in office
Employment type: Permanent

At GWI we’re always looking for extraordinary people who thrive on making an extraordinary impact. Right now we’re looking for a Senior Data Journalist to play a key role in our PR & Comms team in London. If that’s you, and making a difference gets you out of bed in the morning, keep reading. It could be the start of something, well, extraordinary.

As our Senior Data Journalist, you’ll:

Play a pivotal role within the PR & Corporate Comms team, interrogating GWI data and transforming it into actionable, commercially impactful and, editorially punchy narratives. With a journalistic mindset, your work will showcase the value of GWI’s solutions across key personas, verticals and, companies to support GWI’s positioning at the forefront of AI-powered insights in an increasingly agent-driven world.

• Support proactive pitches and media enquiries with data points to strengthen the story and build trust with media partners.
• Partner with the Marketing and PR team to deliver narrative and unique view points for events through relevant formats and channels
• Collaborating with Head of Comms, lead on the development and upkeep of industry wide data story tracking and wider press narrative trends, themes and forward features.
• Partner with Marketing, GWI leaders and Insights team to identify strategic thought-leadership themes and bring them to life through compelling data stories.
• Partner with the Marketing team to support ABM and demand gen efforts for high-value prospects by transforming GWI data into bespoke insights that drive engagement and accelerate pipeline through tailored content.
• Build bespoke data stories for high-value accounts, enabling Marketing and Revenue teams to deliver personalized campaigns and outreach that resonate with target prospects.
• Deliver outputs including presentations, white papers, reports, podcasts, interviews, op-eds and joint deliverables with clients or partners.
• Ensure all thought leadership demonstrates ROI for target audiences by connecting directly to their workflows and jobs-to-be-done.
• Represent GWI on global stages—at conferences, client events, panels, and round tables as a confident and credible spokesperson.
• Act as an ambassador within GWI and occasionally as a spokesperson for press, championing the narratives we take to market.

It’s also fun; shaking things up is what working for GWI is all about. You’ll need to be flexible, comfortable with continuous change, and working in a high-tempo environment.

You’ll need to be able to demonstrate the core skills this role requires. You don't have to tick all the boxes right away; the important thing is that you’re willing to learn. Here’s what the team will be looking for in you:

• Expert analysis and storytelling skills, with the ability to turn data into insights that directly address media enquiries and client challenges.
• Adaptability to engage diverse audiences—from research specialists to commercial leaders—always bringing the room with you
• Experience in PR strategy and media/journalist relations.
• Strong presentation and writing skills, with the confidence to deliver hour-long sessions,co-present, and field challenging questions on the spot.
• Deep experience with quantitative research methods and mastery of GWI’s data and software.
• Solid understanding of GWI’s competitive landscape and future as the human intelligence for the AI era.
• Proven ability to work independently, managing the end-to-end process of thought leadership creation.

Equally important is attitude. We want people who think big (to make an impact), ask why (to find a better way), and show respect (to everyone, at every level, all the…