Junior Associate; JAE Consumer PR

Who is Weber Shandwick?
At The Weber Shandwick Collective, you are welcomed
, valued and empowered to grow and we believe that opportunity grows in a collective
.

We create cultural value and help brands navigate the ever-changing age of earned: an age where consumers actively say no to advertising; an age where everyone is an influencer that can make or break your brand; an age where content can be turned into commercial opportunity.
We energise the right mix of talent, using the right platforms and latest technology to choreograph stories that make a real and meaningful impact for some of the world’s leading brands and businesses.

We earn affection, attention, affinity and purchase by delivering value to people around the world, with deep specialisms across food & drink, travel & tourism, consumer tech, consumer health, automotive, sports sponsorship, entertainment & lifestyle and energy. We are known for:

• Developing data driven insights and strategies to drive measurable impact
• Creating impactful campaigns that tap into culture
• Creating channel and platform agnostic campaigns that grow organically
• Delivering integrated campaigns that are earned-first but deliver for paid and owned

The Brand team at Weber Shandwick creates world-class work that gets people talking. Our reputation for delivering engaging communications that strike up conversations between consumers and brands means we’re working with an enviable client list across a diverse range of sectors.

We’re growing and looking for a curious, creative and enthusiastic Junior Associate to join our team. If you’re passionate about brands, media, social trends and what makes a great story, we’d love to hear from you.

As a leading global PR firm and a PRWeek UK Top 3 Consumer agency, we can offer you real opportunities for development and somewhere to cultivate your passion.

• Support the delivery of earned-first PR and integrated communications campaigns across multiple clients.
• Develop targeted media lists and build an understanding of the media landscape, including national, consumer, lifestyle, trade and digital-first publications, as well as relevant content creators and influencers.
• Support proactive and reactive media relations activity, including drafting press releases, pitch emails, media briefings and other communications materials, as well as pitching stories to journalists with guidance from the wider team.
• Develop written content for web, social, press and stakeholders with direction from senior team, adapting tone and style for different audiences and channels.
• Keep a finger on the pulse of culture, news, social media and emerging trends, identifying opportunities for clients to join relevant conversations.
• Monitor and track media and social coverage, helping to evaluate campaign performance and compile clear, accurate reports.
• Contribute creative story ideas, media angles and cultural insights that could help generate earned coverage and engagement.
• Support influencer identification, re search and engagement, including maintaining databases, coordinating invitations, gifting and campaign logistics.
• Assist with the planning and delivery of events, brand activations and press or influencer experiences, including on-the-ground support.
• Support day-to-day account management, including preparing meeting agendas, taking accurate notes, updating status reports, timelines, trackers and other pro ject documentation.
• Conduct research into clients, competitors, audiences and industry trends to support campaign planning and the development of creative ideas.
• Develop an understanding of clients’ businesses, objectives and target audiences, and how…