Head of Community & Advocacy

The Head of Community & Advocacy will lead Fit Flop’s global Community & Advocacy function, building brand relevance, participation, trust and external influence through community, creators, ambassadors, organic social and advocacy. This role will be critical to how Fit Flop builds a more agile, digital-first brand. It will connect global brand stories, creative output, commercial priorities and local market opportunities into an always-on ecosystem that grows audience, engagement and demand.

A key priority will be driving Community & Advocacy activation across our owned markets, initially the UK, Germany and the US together with our owned e-commerce business.

The role will build a modern, scalable advocacy model that creates meaningful relationships with consumers, creators, communities and cultural voices, enabling Fit Flop to participate more actively in the places and conversations that matter to our audiences. This requires an entrepreneurial, culturally connected leader who is comfortable building new capability, experimenting with new models and operating effectively in a fast-moving environment where the answer will not always be predetermined.

The role does not own global brand strategy, strategic brand partnerships, PR strategy, digital marketing, or customer lifecycle and loyalty. Its responsibility is to work seamlessly with those teams, using community, creators, social and advocacy to amplify the brand, accelerate demand and bring audience and cultural learning back into the wider organisation.

• Lead the global Community & Advocacy strategy, translating brand, consumer and commercial priorities into clear audience, community and advocacy plans.
• Build a significantly more scaled advocacy ecosystem across creators, customers, ambassadors and community voices, moving beyond traditional campaign-led influencer activity towards always-on participation. Working where necessary with global teams and agencies to deliver market-specific creator activation or partnerships.
• Establish clear priorities across audiences, platforms, markets and opportunities, focusing resource and investment where it can create the greatest impact.
• Build a globally connected approach while allowing sufficient flexibility to respond to local culture, consumer behaviour and opportunity.

• Lead Community & Advocacy activation across Fit Flop’s priority owned markets, initially the UK, Germany and the US.
• Work closely with local teams to identify creators, communities, cultural moments and opportunities that accelerate brand relevance and commercial performance.
• Connect community and advocacy activity closely with Fit Flop’s owned e-commerce business, using content, participation and recommendation to support traffic, acquisition and conversion.
• Develop the appropriate market capability as the strategy grows, using agencies, external partners or local community resource where this creates greater impact.
• Bring market learning back into global planning so the model evolves based on real audience response.

• Build and scale a diverse global network of creators, ambassadors, customers and advocates who authentically connect with Fit Flop and its audiences.
• Establish effective frameworks for creator identification, relationships, briefing, compensation, seeding, usage rights and measurement that can operate at significantly greater scale.
• Lead the approach to organic social and community engagement, ensuring Fit Flop participates meaningfully in the conversations and cultural spaces relevant to its audiences.
• Build stronger systems for UGC, participation and long-term advocacy rather than relying…