Director – Marketing Strategy and Media Planning

IQVIA UK Consulting already supports clients across most of the promotional value chain — targeting and segmentation, campaign implementation through our Direct Medical Engagement (DME) teams, and impact measurement. However, we currently have no in-house offer for the strategic front-end of promotion: marketing strategy, channel/media planning and media buying advisory. We are hiring an experienced Marketing Strategy & Media Planning expert to build this capability from the ground up.

The role will design and sell the proposition, deliver the first engagements personally, and progressively use our existing Consulting bench as the delivery engine — with the right support, guidance and quality assurance. This is an entrepreneurial, P&L-aware role: part practice builder, part senior client advisor.

Capability build. Define and stand up IQVIA UK's marketing strategy & media planning offer: service design, methodologies, pricing, IP/templates, quality standards and go-to-market narrative. Codify ways of working so the offer scales beyond the founder. End-to-end promotional strategy. Lead client engagements covering brand and portfolio strategy, positioning, messaging architecture, customer journey, channel mix, campaign planning, and KPI/measurement frameworks — linking strategy to IQVIA's existing targeting, DME execution and Promo Suite measurement assets.

Media planning & buying advisory. Advise clients on channel strategy across HCP and (where relevant) patient/consumer audiences. Run channel selection, budget allocation, flighting and media-mix recommendations. Manage relationships with media agencies/owners and oversee buying where executed via partners. Sales & business development. Own a personal sales target. Generate and convert pipeline through existing IQVIA accounts and your own network. Lead proposals, pitches and commercial negotiations;

cross-sell into Consulting, DME, One Key, Real-World and Technology offerings. The role would be supported by sales specialists who will also drive client discussions. Client leadership. Act as the senior strategic advisor for clients (Marketing Directors, Brand Leads, Heads of Omnichannel, Commercial Excellence). Build trusted, repeat-buyer relationships. Delivery oversight. Use Consulting analysts/consultants/managers as the delivery engine. Scope, staff, QA and commercially manage projects;

coach the team on marketing/media craft they don't yet have. Partnerships. Identify and manage a curated bench of creative, media and production partners (either through internal IQVIA teams or boutique agencies). Compliance & governance. Ensure all work is delivered in line with ABPI, PMCPA, MHRA, BHBIA and applicable advertising codes (CAP/BCAP, ASA) and IQVIA's own compliance and data-use standards. Thought leadership.

Represent IQVIA externally — POVs, conference speaking, client round tables — to position the new capability in the UK market.

15+ years' experience in a marketing strategy and/or media planning role within a healthcare and/or FMCG agency, consultancy or in-house brand team (agency-side experience strongly preferred). Demonstrable ownership of end-to-end promotional strategy — from insight and positioning through to channel plan, execution brief and measurement. Hands-on experience of media planning, with working knowledge of media buying processes, agency economics and the main UK media owners/platforms (HCP and consumer).

Proven sales track record: personal book of business, owning revenue targets, closing six- and seven-figure engagements. Established senior client network in UK pharma/healthcare (Marketing, Omnichannel, Commercial Excellence) and/or FMCG. Strong…