Content Copywriter

JD Healthcare Group is one of the UK's leading fertility and reproductive healthcare providers, operating brands including London Women's Clinic, London Egg Bank, London Sperm Bank, KindIVF, Surrey Park Women's Clinic and Elective Egg Freezing across the United Kingdom. Since 1985, it has supported individuals and families through fertility treatment and reproductive care, combining clinical expertise with patient-centred care.

The Content Copywriter owns website, email and research-led content across the group's fertility brands, primarily London Women's Clinic and KindIVF, with support across London Sperm Bank and London Egg Bank. You would report to and work closely with the Content Lead, the wider marketing team and clinical colleagues. All clinical content goes through doctor review before publication.

• Research keywords, search intent and competitor content using SEMrush, Google Search Console and Google Keyword Planner, and monitor how AI tools answer fertility questions and where the brands appear
• Write and improve treatment pages, location pages, blogs, FAQs and guides to rank in search and be clear enough for AI tools to cite
• Audit and refresh existing content across LWC and KindIVF, improving underperforming or out-of-date pages
• Work with clinicians and scientists to turn research papers, data and expert opinion into patient-facing web content with clear clinical authorship and sourcing
• Draft copy for email nurture journeys from first enquiry through consultation and treatment, and write regular brand newsletters
• Track performance in Google Analytics, Search Console and the email platform, report on what is working and suggest next steps
• Manage content through clinical and compliance sign-off, keeping accurate records of approvals and updates
• Support London Egg Bank and London Sperm Bank with donor recruitment and patient content within HFEA advertising rules

• Proven experience as a content writer or copywriter, with examples of website content that ranked and drove traffic
• Experience writing email campaigns, ideally nurture journeys or newsletters
• Good working knowledge of on-page SEO, search intent and content structure
• A genuine interest in how AI search works and how it is changing the way people find information
• Experience turning research, data or technical material into clear content for a general audience
• Experience using SEMrush (or similar), Google Search Console, Google Analytics and Word Press
• Excellent writing, grammar and editing skills with strong attention to detail
• Confidence working with senior clinicians and handling their feedback
• Empathy and good judgement about tone when writing about infertility, pregnancy loss and donation

• Experience in healthcare, fertility, women's health or another regulated sector
• Hands-on experience improving a brand's visibility in AI search
• Experience with CRM or email platforms and automated journeys
• Experience with local SEO for multi-location businesses
• Knowledge of HFEA or ASA regulations

The role is based on-site at Harley Street, London.

• £40,000 - £50,000 per year
• 32 days annual leave including bank holidays
• Life assurance and pension plan
• Workplace Nursery Scheme
• MyGym discounts and staff treatment discounts
• EV Car Scheme and Cycle2
  
  Work
• Perkbox benefits platform
• Health and wellness programmes
• Ongoing learning and development opportunities