Media Activation Lead; FTC)

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships - all united by ourpioneeringagentic marketing platform, WPP Open - we help clients navigate change, capture opportunity, and deliver transformational growth.

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation nected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

Google has consolidated its media agency partnership into WPP Media, building on the world class digital work that the team has delivered for Google for over 15 years. Media Futures Group (MFG) is a bespoke team that delivers on our commitment to Google for a more strategic, creative and integrated media approach established to drive better business results.

The MFG team is made up of best in class digital, offline, and integrated media experts who work together to enhance media’s contribution to Google’s business. MFG is powered by constituent parts of WPP Media & WPP Creative around the world. The MFG team operates in a seamlessly integrated way across strategy, planning, investment, creative, business sciences and analytics, data and technology.

The profile of people who work in MFG are world class, committed to establishing a new high water mark in the media industry.

The convergence of expertise and excellence makes MFG the most progressive and exciting team in advertising and media, globally. The characteristics of successful MFG team members are that they are highly collaborative, intellectually curious and constantly reach for excellence.

MFG is committed to the growth of our people as a means to unleash the potential of Google’s business. We are invested in whole-person wellbeing, values and behaviours that reflect our mission and purpose, and providing the tools and systems needed to do the best work of your career. We are constantly challenging ourselves to find new ways to deliver on those commitments through our community groups, mental health allyship, and a work environment that is conducive to our teams feeling included and supported.

This is a team empowered by limitless possibilities.

• Be accountable for strategic oversight of designated account campaigns and ensuring these are woven into the overall cross-channel campaign strategy, while ensuring high work quality and expectation management across the team.
• Gain a more strategic understanding of our clients’ business and KPI; ensure that:
• this is communicated and shared with the team,
• plans are geared towards these business goals and KPIs,
• comms and focuses of the team hone in on these business priorities and KPIs.
• Develop strong relationships with key clients, and collaborate with them to support, inform and guide their roadmaps and goals to meet / exceed business objectives.
• Ensure your team is acting as trusted advisors for not only campaign items, but also advising and guiding on the client's wider business priorities and opportunities.
• Ensure the team is keeping up to date with latest industry news, and that trends are proactively identified, packaged and surfaced to internal and external clients.
• Support the team Client Partner/DIrector, and Head of Google Activation, in capacity planning & resource management for the wider team (across pods and channels).
• Support pod lead and their reports to ensure they have resource, skills and guidance needed to deliver on campaign goals and deliverables, as well as exceed expectations to…