Tourism marketing manager – BPSDC

The Destination Marketing Manager – Tourism, Partnerships & Influencer Marketing is responsible for growing Battersea Power Station’s profile as one of London’s leading retail, leisure and lifestyle destinations through strategic tourism marketing, destination partnerships and influencer engagement.
Working closely with the Head of Marketing, this role develops and delivers initiatives that increase domestic and international visitation, build destination awareness and strengthen Battersea Power Station’s reputation across key audiences.

The role is responsible for identifying and developing strategic partnerships that extend the reach of the Battersea Power Station brand, creating opportunities to engage new audiences through tourism organisations, travel trade, media, creators and brand collaborations.
As an integral member of the marketing team, the postholder will champion partnership marketing, destination storytelling and advocacy, ensuring all activity delivers measurable value against business and marketing objectives.

• Develop and implement Battersea Power Station’s tourism marketing strategy, supporting the destination’s long-term growth ambitions.
• Partner with the Head of Marketing to ensure tourism initiatives align with the wider integrated marketing strategy and annual business plan.
• Identify opportunities to grow domestic and international visitation through targeted tourism activity.
• Develop initiatives that strengthen Battersea Power Station’s reputation as a must-visit London destination.
• Monitor tourism trends, visitor insight and market intelligence to identify emerging opportunities.

• Develop and manage strategic relationships with tourism organisations, travel trade partners, hotels, concierge networks, cultural institutions and destination marketing organisations.
• Identify opportunities for joint marketing campaigns, collaborative promotions and destination partnerships.
• Represent Battersea Power Station at industry events, networking opportunities and tourism forums.
• Build relationships that enhance awareness, increase recommendation and create new visitor opportunities.

• Develop and deliver Battersea Power Station’s influencer and creator strategy.
• Identify, negotiate and manage relationships with creators, influencers and brand ambassadors who align with Battersea Power Station’s positioning.
• Develop creative partnership opportunities that generate authentic content and meaningful audience engagement.
• Ensure influencer activity is measurable, strategically aligned and contributes to wider marketing objectives.

• Identify opportunities for commercial partnerships, brand collaborations and co-marketing initiatives that strengthen the destination proposition.
• Support integrated campaigns through partnership activity that extends reach and amplifies marketing investment.
• Collaborate with the Retail, Experiential and Digital teams to maximise partnership opportunities across the annual marketing programme.

• Define success measures and performance frameworks across tourism, partnership and influencer activity.
• Monitor campaign performance, visitor data and partnership outcomes to inform future planning.
• Evaluate return on investment and make recommendations to continually improve effectiveness.
• Produce reporting that demonstrates contribution to visitation, destination awareness and business KPIs.

• Manage budgets effectively, ensuring investment delivers measurable value.
• Manage relationships with tourism agencies, representation partners, influencer agencies and…