Director, Solutions, Activation

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by ourpioneeringagentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation nected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

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WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet,clients and communities. For more information, visit

WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit

Our proprietary, opt-in media solutions give clients access to unique advantages and cutting-edge capabilities. Through a single point of access to addressable media,we'vebuilt on premium inventory andleverageduniversal customer signals.

We enable cross-channel storytelling, cross-platform AI optimization, and robust business impact measurement to maximize campaign effectiveness.

The Activation Directorisa pivotal role in our Activation team, tasked with leading a top-tier team to deliver exceptional media solutions. This individual will work under the Head of Activation, managing a specific agency/businessareaand spearheading cross-channel campaigns to achieve outstanding results for our clients.

Therole involves collaboration with both onshore and offshore specialists.

AtWPP Media, we believe in the power of our culture and our people.

It’swhat elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embraceWPP &WPP Media’ssharedcorevalues:

• Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
• Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.
• Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.

Leadership

• Collaborate with the Heads of Activation on the strategic vision and structure development and execution across the activation function.
• Lead pivotal business projects and initiatives to enhance our solutions and capabilities, engaging with both internal stakeholders and external partners.
• Lead your pods of activation experts to represent activation's voice within WPP Media, offering in-depth, cross-channel insights and expertise.
• Be the expert in the room, sharing insights as cross-channel specialists across the business and externally with agencies and clients.
• Act as the senior escalation point for your agency "patch" and serving as a liaison for your agency teams.
• Owner of a single channel demand management.
• Collaborate with Marketing Science for the integration of data and AI in campaigns and ensure best practices in data-driven, multi-channel campaigns from inception to reporting.
• Support client engagement projects as expert, feed into testing roadmaps and new activity uptake.
• Develop an independent activation team proficient in problem-solving.
• Encourage the creation and uptake of data-driven, multi-channel, brand-safe best practices to achieve client goals from campaign setup to reporting and…