Associate Director, Product Enablement

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by ourpioneeringagentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation nected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

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We are seeking a Optimise SME Director to oversee enablement activities across the UK market or platform for a major client within the Open Media Studio ecosystem. This role is ideal for someone who thrives in a hands‑on environment, working closely with clients, agencies, and internal teams to drive adoption, engagement, and measurable value from WPP Open Optimise products. You will be responsible for ensuring that enablement plans are executed effectively, that client teams are trained and supported, and that feedback loops are established to continuously improve the client experience.

You will work alongside regional and global enablement leaders to ensure your cluster’s enablement efforts align with Choreograph’s broader business objectives.

At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values:

• Be
  Extraordinary
  by
  Leading Collectively
  to
  Inspire transformational Creativity.
• Create an
  Open
  environment by
  Balancing People and Client Experiences
  by
  Cultivating Trust
  .
• Lead
  Optimistically
  by
  Championing Growth
  and Development
  to
  Mobilize the Enterprise
  .
• Pitch support: Collaborate and own the set up of discover and plan capabilities in pitch environments and scenarios. Act as the SME with data strategy to enable the pitch team and participate in pitches where required/upskill pitch leaders as required.

• Market / Platform level Client Enablement Oversight:Manage enablement programs for a market for a major client. Ensure market is onboarded effectively, trained on OMS products, and supported through adoption phases. Partner with account teams to identify opportunities to expand product usage and deliver measurable business impact.
• Hands-On Enablement Delivery:Conduct product walkthroughs, demos, and training sessions tailored to client needs. Support change management initiatives to help client teams transition to OMS-enabled workflows. Provide practical guidance and best practices to drive day-to-day adoption.
• Collaboration & Liaison:
  Act as the primary enablement contact for your market or area of expertise
  , connecting clients with product, engineering, and data strategy teams and escalating to Enablement leadership as required. Gather and relay client feedback to inform product improvements and roadmap priorities. Coordinate with regional enablement peers to share learnings and ensure consistency across accounts.
• Performance Tracking & Reporting:Monitor adoption metrics, engagement levels, and client satisfaction within your cluster. Identify trends and areas for improvement, and work with the regional enablement lead to adjust strategies accordingly.
• Support for Growth & Retention:Assist in new business pitches and client retention efforts by showcasing OMS capabilities. Develop enablement materials, case studies, and success stories that highlight value delivered to clients.

• Experience in client…