Senior Copywriter

VML is a global creative company that combines brand experience, customer experience, and commerce to create connected brands that drive growth. Guided by a
Human First philosophy, VML is known for its innovative work for brands and consistently ranks among the world’s leading creative companies, including the WARC Creative 100.VML’s global network spans 55+ markets with principal offices in Buenos Aires, Kansas City, London, New York, São Paulo, Shanghai and Singapore.

VML is part of WPP, the trusted growth partner for the world's leading brands. Powered by exceptional talent and our agentic marketing platform WPP Open, WPP unites cutting-edge media intelligence and data solutions, creativity, production, enterprise solutions and expert strategic counsel.

For more information, please visit  and follow along on Linked In #WeAreVML.

Company: VML

Working Model:
Hybrid working

Location:

Sea Containers office, London, SE1

At VML, we are a beacon of innovation and growth in an ever-evolving world. Our heritage is built upon a century of combined expertise, where creativity meets technology, and diverse perspectives ignite inspiration. With the merger of VMLY&R and Wunderman Thompson, we have forged a new path as a growth partner that is part creative agency, part consultancy, and part technology powerhouse.

Our global family now encompasses over 30,000 employees across 150+ offices in 64 markets, each contributing to a culture that values connection, belonging, and the power of differences. Our expertise spans the entire customer journey building connected brands that drive growth for our clients. We do this by leveraging our 3 core practices;
Brand experience, Customer experience and Commerce. Within these practices we offer expertise across communications, commerce, consultancy, CRM, data, production, and technology. We deliver end-to-end solutions that result in revolutionary work.

We’re looking for a senior writer, to work on one of the world’s leading car groups – covering a range of brands on their roster.

The ideal candidate needs to be a conceptually sound creative with a history of big ideas. A specialist in copywriting who has worked through the line, and is not afraid to get stuck in at the lower end of the funnel.

The day-to-day ask is to work on developing standout copy for a range of CRM communications – Direct Mail, Email, SMS, MMS and digital & social.

Beyond that you will have creative opportunities to expand your thinking across other mediums, being more conceptual, as we look to expand the brands beyond CRM.

The ideal candidate will be experienced in creating compelling content that elevates engagement, enhances customer loyalty, and drives business revenue. You will collaborate closely with marketing specialists, content strategists, and designers to create click-worthy email campaigns, persuasive marketing messages, and compelling CRM content. This role requires a keen understanding of customer behaviour and excellent copywriting skills.

• Drafting and editing high-quality CRM content for newsletters, emails, landing pages, and other digital platforms
• Collaborating with cross-functional teams to improve content strategy and drive customer engagement
• Analysing customer data to understand audience needs and preferences
• Ensuring brand consistency in style and adhering to tone of voice in all CRM communications.
• Being a brand guardian of the several different tones across the portfolio
• Being a mentor to junior/midweight writers in the team, helping them develop their copywriting.
• Presenting to and working closely with clients on copy.
• Being conceptual, creating big ideas across a number of brands in the group, that push CRM…