Senior PPC Specialist

Kick-start your career in the online gaming world and experience the very latest in technology and innovation.

We’re part of Super Group, the NYSE-listed digital gaming company behind some of the world’s leading Sports and iGaming brands. An innovative Digital Marketing Agency based in London, UK.

We’re on a thrilling journey of growth and innovation, and we need passionate, driven individuals to join us. At Red Interactive, every day is action-packed, and we expect you to bring your A-game. In return, you’ll find a supportive environment where your skills can flourish and your career can soar.

Ready to become a gamechanger? Supercharge your career with us and be part of something extraordinary.

We’re on a mission to create extraordinary experiences for our customers, and we believe that your unique skills, passion and superdrive will help us achieve our vision.
Supergroup is seeking a highly analytical and commercially driven Senior PPC Specialist to lead paid search performance across the Betway UK Sports vertical. This role is responsible for planning, executing, and optimising large-scale PPC campaigns (primarily Google Ads & Microsoft Ads) to drive customer acquisition, revenue growth, and strong ROI within a highly competitive and regulated industry.

Own end-to-end management of PPC campaigns across:

• Google Search, Performance Max
• Google App campaigns (UAC)
• You Tube Reach, View and Demand Gen Campaigns
• Microsoft Ads (Bing)
• Develop and execute acquisition strategies tailored to UK Sports betting events (e.g. Premier League, Cheltenham, Euros/World Cup)
• Build and maintain robust account structures aligned to product areas (Football, Horse Racing, Tennis, etc.)

• Monitor daily campaign performance and make data-driven optimisation decisions across:
  • Bidding strategies (tCPA & tROAS)
  • Keyword expansion, match type structuring, search query mining
  • Ad copy testing and creative optimisation
• Manage investment efficiently to maximise CPA, ROI and lifetime value (LTV)
• Drive continuous improvement through a structured testing roadmap

• Analyse campaign performance using in-platform data and in
  -house Tableau dashboards
• Identify trends, user behaviour insights, and growth opportunities

• Ensure all campaigns adhere to:

• UK Gambling Commission (UKGC) regulations
• ASA/CAP advertising guidelines
• Internal compliance policies (e.g. responsible gambling messaging)

• Work closely with Legal & Compliance teams to ensure ad copy and landing pages are approved

• Partner with SEO, Display, Paid Social, and Affiliate teams to ensure integrated marketing strategy
• Collaborate with AI and UX teams to improve landing page conversion rates
• Align PPC activity with wider promotional calendar and campaign launches

• Clearly communicate campaign results, challenges, and growth plans to the UK market team
• Present performance updates and strategic recommendations to senior stakeholders
• Manage relationships with external platforms (Google, Microsoft reps)

This list covers your core responsibilities – with plenty of room to stretch, explore and take on new challenges as we grow.

The necessary skills that we require for this role include:

• Clear, confident communication (written and verbal), and the ability to breakdown complex ideas
• A collaborative mindset, working smoothly with cross functional teams to hit shared goals
• In-depth knowledge of sports betting markets, including odds calculation, betting types and market trends
• Previous experience in the online gaming or casino industry, with a…