Content Strategist

I'm supporting a project with a leading global asset management brand and were looking for a senior Content Strategist to join a high-profile website and digital experience transformation.

Contract runs initially from 2-20 November (approx 12.5 working days), with a focus on content strategy, information architecture, governance, and content discoverability.

• Co-lead the stakeholder interviews (up to
  6) with the CX lead, and synthesise them into key themes.
• Content audit of the current website covering structure, quality, duplication, tone and governance.
• Content strategy principles and recommendations for the content model in a headless CMS (Contentful).
• Content input to the information architecture and future-state journeys.
• Contribute to an all-day goals, KPIs and brand workshop with the client.

• Must have:
• Senior content strategist or strategy director with experience of large, complex corporate or financial services websites.
• Has run content audits and stakeholder interviews.
• Has written content models and governance for a headless CMS. Contentful is ideal.
• Understands how content needs to be structured to be found by search engines and LLMs (AEO and GEO).
• Confident presenting to senior client stakeholders.

• Nice to have:
• Asset management or B2B financial services.
• Multi-market or localised content.
• Regulated or compliance-heavy content.