Director, Data Strategy

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships all united by ourpioneeringagentic marketing platform, WPP Open we help clients navigate change, capture opportunity, and deliver transformational growth.

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation nected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

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WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit

WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit

We’re on a mission to transform marketing by building the fastest, most connected data platform that bridges marketing strategy to scaled activation. We work with our clients to transform the value of data by bringing together technology, data and analytics capabilities. We deliver this through WPP Open, an AI-enabled media and data platform, and Open Intelligence, our data solution built for the next era of advertising.

We’re endlessly curious. Our team of analytical thinkers, builders, creators and problem solvers are over 1,000 strong, across 20 markets around the world.

DTA is seeking a Director, Data Strategy, UK to join our team dedicated to the Tesco account.

Data Strategy involves transforming the way our client thinks about, organises and orchestrates data & technology to deliver more timely, engaging, and meaningful brand experiences for their customers.

Reporting into the VP, Data Strategy, UK this role will act as a senior data strategy lead and line manage 1 Data Strategy Manager. You will play a central role in architecting and executing sophisticated, data-driven solutions for Tesco, bridging marketing strategy to scaled activation across addressable media channels, proprietary WPP technology, and advanced AdTech/Mar Tech infrastructure.

You will be responsible for translating Tesco's business and marketing objectives into actionable audience architecture, driving the strategic adoption of platforms like

Open Intelligence (OI),Info Sum, and Adobe, defining use cases for Agentic AI and ensuring rigorous data governance standards.

• Act as a key data strategy lead for senior Tesco stakeholders and agency planning teams, translating communication and business briefs into audience architectures and compelling strategic narratives.
• Work in close partnership with media planning and activation teams to place enhanced data solutions at the heart of campaign execution across paid media and Tesco’s owned channels.
• Leaddata-led audience design, establishing segmentation, targeting, suppression, and frequency capping rules across all addressable channels.
• Generate actionable insights from complex data sets to identify strategic growth opportunities and overcome barriers for Tesco teams.

• Drive the strategic implementation and adoption of WPP's proprietary platforms, specifically standing upOpen Intelligence (OI) and theUK Private Data Network (PDN) for Tesco.
• Lead data clean room strategy and collaboration, identifying and securely activating Tesco’s first-party data…