Senior Director, Campaign Delivery; Goat; FTC

About WPP Media

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by ourpioneeringagentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation nected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

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Role Summary and Impact

This role is within

The Goat Agency, a leading brand within WPP Media, where you will be instrumental in helping global brands harness the power of social and creator-led content to deliver measurable impact. Recognised as a global leader in the space, we deliver award-winning campaigns in more than 70 countries. With over 650 social natives worldwide, we create ambitious influencer programmes from tactical activations to long‑term partnerships, designed to drive awareness, engagement and conversions across the full marketing funnel.

Role Overview:

The Senior Delivery Director is a high‑impact, agile role within the Global Campaign Delivery department. This role is designed to drive operational excellence, quality assurance, and seamless execution across all global markets, where required.

This individual will be a deployable global asset, stepping in to support, guide, and optimise delivery across all core disciplines:
Organic (campaign operations, social media management), Paid Media/Programmatic, and Production. Operating with a high degree of flexibility, they will split their time between steering campaign excellence for our highest‑value (Platinum and Gold) clients, supporting global new business efforts, and aligning/optimising ways of working across regional delivery teams.

Key Responsibilities:

• High-Value Account Stewardship: Act as the senior delivery lead and strategic troubleshooter on key Platinum and Gold client campaigns globally, ensuring flawless execution, risk mitigation, and the realisation of guaranteed deliverables across multiple models.
• Agile Resource Deployment: Rapidly deploy across different markets, client accounts, or departments (Organic, Paid, Production, Social) based on business needs, workload surges, or delivery challenges.
• Unrestricted, Hands‑on Support: When assigned to a client, involvement is completely unrestricted. This role requires a "roll‑up‑your‑sleeves" approach; you must be willing and able to execute hands‑on delivery actions alongside the team to directly improve output, model best practices, and lift the standard of work.
• Quality Assurance: Conduct deep‑dives into campaign performance and execution standards on key accounts, ensuring all work meets the agency’s benchmark for industry‑leading influencer marketing.

• Regional Relationship Building: Build strong, collaborative relationships with the Heads of Campaign Delivery across all markets—initially focusing on the UK and US, before expanding into EMEA and APAC.
• Operational Calibration: Analyze and evaluate how campaign delivery is handled by different market and team leads. Identify discrepancies in execution, share localized best practices, and drive a standardized "one voice" global approach.
• Functional Integration: Ensure seamless collaboration and workflows between Organic Campaign Ops, Paid Media, Production, and Social Media Management teams on a global scale.

• Global New Business Support: Serve as a key delivery expert for global new…