Digital Marketing Manager

About the Role:

Grade Level (for internal use):

11

We are seeking an experienced Digital Marketing Manager to deliver website enhancements, support paid advertising and improve visibility across traditional and AI-powered search. Working with the Director of Digital, this role will translate agreed priorities into measurable improvements in engagement, conversion, lead generation and commercial impact. The role will partner with Enterprise Marketing, analytics, capability and governance teams, while testing innovative and AI-enabled tools that enhance the website experience.

Key Responsibilities:

• Digital Delivery & Website Enhancement

• Translate the digital strategy and website roadmap into prioritised enhancements, coordinating requirements, quality assurance, launch and optimisation against agreed KPIs.

• Use templates and platform capabilities, partnering with UX, development and governance teams to deliver accessible, scalable improvements aligned with brand and technical standards.

• Optimise priority journeys, pages, forms and conversion points through performance analysis, customer insight, A/B testing and structured experimentation.

• Identify and pilot innovative and AI-enabled capabilities that improve discoverability, personalisation, engagement and conversion.

• Optimise the website chatbot’s content, journeys, functionality and integration as a customer engagement and lead-generation tool.

• Paid Advertising & Campaign Performance

• Work with paid media teams and agencies to support paid search, paid social, display and remarketing campaigns across priority platforms.

• Review performance and recommend improvements to audiences, creative, landing pages and investment based on lead quality and commercial return.

• AI Search & Digital Discoverability

• Contribute to the SEO, GEO and AIO roadmap, improving how the brand and its content are surfaced and cited across traditional and AI-powered search.

• Partner with content, product marketing and subject‑matter experts to optimise content, templates, structured data and authority signals using approved approaches.

• Monitor developments and performance, recommending practical enhancements using agreed measures provided by the reporting team.

• Measurement & Optimisation

• Use dashboards and analysis provided by the reporting team to identify optimisation opportunities and explain performance drivers.

• Recommend changes to website journeys, targeting, creative and spend based on agreed KPIs.

• Stakeholder & Agency Management

• Coordinate internal teams and partners, managing priorities and communicating progress, risks, results and decisions.

• Stay current on platform, AI‑search and digital marketing developments and translate relevant changes into practical action.

Qualifications:

• An S&P Global employee at this level would typically have 5+ years of relevant experience in digital marketing, website optimisation, conversion optimisation and paid advertising, ideally within an established strategy and governance framework.

• We are open to professionals with an academic or professional background in Marketing, Digital Marketing, Business or a related discipline, combined with relevant experience or demonstrated interest in digital marketing and digital customer experience.

• Experience supporting paid search and paid social campaigns, including Google Ads and Linked In Campaign Manager, with knowledge of targeting, creative testing, remarketing and landing‑page optimisation.

• Proven website optimisation experience across UX, CRO, A/B testing, SEO and data‑led prioritisation.

• Strong understanding of SEO, GEO and AIO, including content, structured data and authority signals across traditional and generative search.

• Experience optimising chatbots, conversational journeys or AI‑enabled website…