Assistant Marketing Manager

Marketing Manager / Assistant Marketing Manager - Premium Lifestyle Brand

📍 Based in West London

£45,000 per annum + Excellent Benefits + KPI Bonus

Join a leading global lifestyle brand at the forefront of innovation and design.

We're a premium, fast-growing lifestyle brand with a strong presence across retail, eCommerce, and branded stores. Our products are recognised for their exceptional quality, innovative design, and ability to enhance everyday life.

Operating as part of a major international group, we partner with some of the UK's best-known retailers and continue to invest heavily in our UK marketing and brand development. With significant marketing spend, we're now seeking an ambitious and creative Marketing Manager / Assistant Marketing Manager with a particular strength in
** paid social and influencer marketing
** to join our West London head office.

*
* The Role:

Marketing Manager / Assistant Marketing Manager*
* Reporting to the Marketing Director, you'll support the delivery of high-impact, multi-channel marketing campaigns, with a particular focus on paid social, influencer partnerships, and engaging digital content that drives brand awareness, engagement, and sales.

This is a hands-on, fast-paced role within a collaborative, high-performing marketing team - ideal for someone who combines creative flair with a commercial mindset and wants to make a visible impact within a premium lifestyle brand.

*
* Key Responsibilities:

*
* * Support the Marketing Director in planning and executing integrated brand and performance marketing campaigns, with a strong emphasis on paid social and influencer activity.

* Line manage and mentor the Marketing Executive team.

* Manage paid social campaigns across platforms such as Meta and Tik Tok, working closely with external agencies to optimise audiences, creative, budgets, and performance.

* Identify, brief, and manage relevant influencers and content creators, building partnerships that reflect the brand and deliver engaging content and measurable results.

* Work with influencers, creative teams, and agencies to develop social-first content and user-generated content (UGC) for organic and paid campaigns.

* Support wider digital marketing initiatives, including SEO, PPC, and display, alongside TV, video, and creative campaigns.

* Oversee website content and asset management, ensuring information is accurate, up to date, and visually engaging.

* Analyse and report on paid social, influencer, and wider campaign performance using platform insights, Google Analytics, and other tracking tools, providing actionable recommendations.

* Support the roll-out of retail and eCommerce promotions, ensuring a consistent brand message across all channels.

* Co-ordinate and attend brand events, trade shows, and experiential activities, identifying opportunities for influencer involvement and content creation.

* Conduct competitor research and monitor social trends to enhance brand communication and campaign effectiveness.

* Liaise with internal stakeholders and creative agencies to deliver marketing assets on time and within budget.

* Manage social media community engagement, ensuring prompt, brand-aligned responses.

* Create and adapt marketing materials using Adobe InDesign or Illustrator - experience in either is highly desirable.

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* About You:

*
* * Proven experience as a Marketing Executive, Assistant Marketing Manager, Marketing Manager, or similar within a retail, lifestyle, or consumer goods brand.

* Strong practical experience in paid social marketing, including campaign planning, creative testing, performance analysis, and optimisation.

* Experience co-ordinating influencer or content creator partnerships, from identification and briefing through to content delivery and…