Head of Social & Content
Job in
Greater London, London, Greater London, W1B, England, UK
Listed on 2026-10-22
Listing for:
Capital
Full Time
position Listed on 2026-10-22
Job specializations:
-
Marketing / Advertising / PR
Social Media Marketing, Digital Marketing, Marketing Communications
Job Description & How to Apply Below
is looking for a Head of Social & Content to lead the organic storytelling engine for one of the fastest-growing trading and investing platforms in the world. Bringing social and content strategy under one leader, you’ll shape what we say and where we say it across 40+ markets, from platform-native social to a full-funnel content engine that drives traffic, leads and first-time deposits.
Reporting to the Brand Director, you’ll lead a team of social media managers, video creators, copywriters, editors and content project managers, and connect organic output to commercial performance. You’ll also work alongside PR and market commentary to keep messaging aligned across the brand.
- Own the organic content and social strategy across the full funnel — awareness, consideration, activation, and retention — across Linked In, X, Instagram, You Tube, Tik Tok, the owned blog, and educational platforms, defining what we say, where we say it, and how it performs.
- Lead and develop a combined team of social media managers, video creators/editors, copywriters, editors, and content project managers, setting briefs, reviewing output quality, and raising the creative and commercial bar across all formats and regions.
- Set the content agenda across written, static, and short- and long-form video, reviewing scripts and creative concepts before they go into production to ensure ideas are strong, on-brand, and platform-appropriate.
- Build and own the educational and SEO content programme — evergreen video, written, and interactive content that drives organic performance, supports new-user onboarding, and positions as a trusted voice in financial markets.
- Act as brand guardian for social and content output: define and enforce tone of voice within this function, document processes so ways of working are clear and accessible, and create training materials that embed consistent standards across regional teams globally.
- Own social and content performance reporting — interrogate channel and campaign analytics, and use social listening tools to track brand sentiment and industry conversation, feeding insights back into strategy.
- Partner with Compliance to ensure all content and social output meets financial promotions standards across 's jurisdictions, building that awareness into the team's workflow rather than bolting it on at the end.
- Collaborate with CRM and Product on lifecycle content and user journeys to ensure organic strategy supports the wider client experience.
- Partner with the Paid Social team on where organic and paid intersect — agreeing an initial paid push behind a new channel launch (a Linked In channel, say), or an organic boosting strategy for high-performing content — so paid and organic reinforce each other rather than running as separate tracks.
- Work closely with our team of market analysts on market commentary and thought-leadership content — this role partners with that team rather than managing it directly.
- Partner with PR, who sit outside this function and own external media relations, to keep organic, social, and earned messaging consistent wherever the brand shows up.
- Own the brand's approach to community engagement across social platforms, and manage relationships with regional marketing teams to ensure global content and social frameworks are understood and applied locally without losing consistency.
- Stay on top of market events, platform trends, and cultural moments, knowing when to move quickly to turn them into content opportunities.
- Proven experience leading a social media and/or content function at a financial services, fintech, or similarly regulated brand, with a track record of building channels and content programmes — not just running them.
- Experience…
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