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Head of Brand & Sponsorship
Job in
Greater London, London, Greater London, W1B, England, UK
Listed on 2026-10-22
Listing for:
Capital.com
Full Time
position Listed on 2026-10-22
Job specializations:
-
Marketing / Advertising / PR
Event Management & Planning, Marketing Communications, Marketing Management, Brand Ambassadors & Brand Management
Job Description & How to Apply Below
is scaling fast, and this role makes sure that ambition shows up everywhere the brand does. Reporting to the Brand Director, you’ll own delivery end to end, turning brand strategy into standout campaigns and building a sponsorship and events function that makes every partnership work harder. It’s a hands‑on role for someone as comfortable running a campaign timeline as negotiating a sponsorship deal or managing an event on‑site.
Working with the CMO, Head of Creative, PR and regional teams, you’ll have real influence over how shows up globally as it pursues premiumisation and expansion.
- Own end-to-end delivery of 's big-ticket brand campaigns, turning the Brand Director's strategy into standout, well-executed work across markets
- Partner closely with the Head of Creative, who leads creative production, to ensure every campaign is built and delivered to a premium standard
- Work with market analysts and the PR team to align campaign timing, messaging and measurement
- Manage campaign budgets, timelines and sign-off across multiple markets and stakeholders
- Lead delivery across campaigns of every scale, from moments built around a global brand asset to local activity such as a UK spread betting campaign or a new performance‑led campaign for the paid social team
- Feed into the strategic thinking behind paid social alongside the paid social team, for example how a new channel is seeded with initial paid support, or how an organic boosting strategy is agreed and backed with paid
- Bring imagination to how the brand shows up, finding new ways to express 's premiumisation and expansion ambitions through brand activity
- Own the sponsorship and events function end to end: evaluating and negotiating new opportunities, then delivering the activations that bring them to life
- Draw on activation support at global level from the events team and at local level from regional marketing leads and local offices, so delivery is never carried alone
- Evaluate opportunities across sport, conferences and other partnerships against clear criteria for brand fit, audience relevance and commercial value
- Lead negotiation and management of sponsorship contracts, protecting 's interests and tracking every commitment on both sides
- Build and maintain relationships with rights holders, sports marketing agencies and event partners as the primary point of contact
- Plan and deliver event activations and client hospitality end to end — suppliers, guest lists, merchandise, booths — working with the design team so every physical presence reflects the brand
- Collaborate with the CMO, regional marketing managers and regional CEOs to align sponsorship priorities across markets and activate global properties locally
- Work with Compliance and Legal to ensure all sponsorship and event activity meets regulatory requirements across 's jurisdictions
- Track and report on sponsorship performance and ROI, and build out the sponsorship and events team as the function grows
- Senior experience delivering brand campaigns end to end — an account director or campaign delivery background rather than a pure strategy role
- Proven experience managing sponsor ships, partnerships or events at a senior level, from deal negotiation through to on‑site activation
- Confidence negotiating and managing commercial contracts, with the judgement to evaluate opportunities critically rather than just enthusiastically
- Strong end-to‑end event management skills, including logistics, supplier management and hospitality delivered to a high standard
- Excellent relationship management — you build trust quickly with creative partners, rights holders and senior internal stakeholders alike
- The ability to work across a complex, multi‑market…
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