Senior CRM Manager - Loyalty & Lifecycle

Every day, we push beyond expectations to help millions of people save money, at a time when it’s never mattered more. Through Money Super Market , Money Saving Expert , Quidco and our B2B partnerships we supply products to more than 24 million unique monthly visitors, helping UK households to save billions of pounds a year. Can you tell this is something we’re exceptionally proud of!

Creative, collaborative, ambitious - it’s hard work. But what makes it worth it? Leaving work knowing we’ve made a difference to our customers, users, and to each other. Put our distinct brands together with our dedicated colleagues and you’ve got a workplace with lots of personality. We’re open-minded, diverse, and love our differences. Everyone plays a part, and comes together to work hard, go beyond, and make sure everyone feels they belong.

We’re looking for a Senior CRM Manager
- Lifecycle & Loyalty to play a key role in shaping how we build deeper, longer-lasting relationships with our customers and members. Working across our membership propositions - including Super Save Club  on Money Super Market  and Members on Quidco - you’ll help support the CRM strategy that drives engagement, loyalty, retention, and long-term customer value. This is a role for someone who can operate at both a strategic and delivery level.

You’ll work closely with the Lead Strategy Manager to shape our lifecycle and loyalty strategy, while taking ownership for translating that strategy into compelling, data-led customer journeys and communications. You’ll connect customer insight, commercial priorities, proposition development, and CRM execution - ensuring our membership experiences give customers genuine reasons to join, engage and stay with us.

• Contribute to and shape our lifecycle - loyalty strategy
• Co-own the lifecycle and loyalty CRM strategy alongside the Lead Strategy Manager and Head of Engagement, defining how CRM can grow engagement, retention, loyalty, and customer lifetime value.
• Develop clear lifecycle strategies across acquisition, onboarding, activation, engagement, retention, reactivation, and advocacy.
• Define the role CRM plays within our wider membership propositions and identify opportunities to deepen relationships with customers over time.
• Turn customer, behavioral and commercial insight into clear strategic priorities and actionable CRM plans.
• Champion a customer-first approach, ensuring our communications are useful, relevant and provide a clear value exchange for members.
• Lead CRM for our membership propositions
• Own the CRM approach and delivery for our key membership propositions, including Super Save Club  on Money Super Market  and Members on Quidco.
• Build journeys that help customers understand the value of membership, successfully onboard, discover relevant benefits and continue to engage over time.
• Identify the behaviors and moments that matter most within the member lifecycle and develop communications that encourage the next best action.
• Work closely with Proposition, Product, Commercial and Marketing teams to ensure CRM is embedded within the development and evolution of our membership propositions.
• Ensure customers experience a joined-up relationship with our brands rather than a series of disconnected campaigns.
• Turn strategy into brilliant execution
• Translate strategic objectives into clear CRM roadmaps, journey designs, campaign plans and test-and-learn programmes.
• Lead the end-to-end delivery of complex lifecycle and loyalty initiatives, from brief and audience strategy through to execution, measurement, and optimisation.
• Use segmentation, personalization, and behavioral triggers to create increasingly relevant…