EuroFinance Marketing Manager

Since 1843, The Economist Group has championed independence, excellence and openness, helping people understand and tackle the critical challenges shaping the world. Today, we are building on that legacy as a global media and information-services company powered by digital innovation, analytical rigour and evidence-based insight.

Across our three businesses - The Economist, Economist Enterprise and Economist Education - we deliver trusted analysis and insights to individuals and organisations in more than 170 countries. United by a shared purpose to drive progress, we empower decision-makers to make sense of change and chart a course through an increasingly complex world.

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The Economist Group is a leading source of analysis on international business and world affairs. We deliver our information through a range of formats, from newspapers and magazines to conferences and digital services. What ties us together is the objectivity of our opinion, the originality of our insight and our advocacy of economic and political freedom around the world.

Euro Finance, an Economist Group business, is a leading global provider of conferences, training and research on cash management, treasury and risk. We bring together treasurers and CFOs from the world’s leading companies to exchange strategies, best practice and expert opinion.

We are looking for a Marketing Manager to lead attendee marketing for a portfolio of Euro Finance events. You will create and deliver campaigns that grow corporate attendance and ticket revenue, reach new audiences and keep our community engaged. You will work closely with sales, content and event teams, using campaign data to improve performance throughout the event cycle.

• Marketing strategy – Develop and present marketing plans for approximately three events annually, with clear audience, registration and revenue goals.
• Campaign execution – Manage integrated campaigns across email, websites, social media, digital advertising, partnerships and direct invitations.
• Audience growth – Build targeted campaigns that attract new corporate treasurers while encouraging past attendees to return.
• Content and copywriting – Turn agenda themes, speakers and research into compelling copy for emails, landing pages, brochures and sales materials.
• Campaign management – Own campaign schedules, creative briefs and budgets, coordinating with designers, suppliers and internal teams to deliver work on time.
• Sales collaboration – Work with sponsorship and delegate sales teams to support their campaigns and communicate the value of Euro Finance’s audience.
• Reporting and optimisation – Track registrations, revenue, conversion and channel performance, using insights to refine campaigns and report against event KPIs.

• Proven experience marketing B2B conferences or other complex B2B products.
• Strong campaign planning and project management skills, with the ability to manage several priorities at once.
• Excellent written and…