Experiential Marketing & Community Lead

Naked Wines is built on one powerful idea: community-led growth beats paid acquisition.

As Naked Wines enters its next phase, we are looking for a scrappy creative to create experiences that bring our brand and our wine to life in unexpected urban places. This role exists to design, test, and execute community-led events that surprise, delight, and deeply connect our members (Angels) and winemakers.

As our Experiential Marketing & Community Lead, you'll run our on-the-ground innovation engine: identifying unique, non-traditional urban spaces, creating immersive wine experiences, cooking up collabs with other community-led brands, and prototyping event formats to see what truly drives community-led growth.

And yes: this may well be the coolest role at Naked Wines. You'll sit at the intersection of community, experiential marketing, and growth, with real autonomy, a clear mandate, and the freedom to build unforgettable experiences from the ground up.

Location: London (Hybrid - frequent travel to event locations)

• Discover & secure venue locations: Source and negotiate unique, non-traditional urban spaces across the UK to host memorable Naked Wines community events.
• Bring the brand to life: Design and execute immersive, social event formats that foster authentic, grassroots connections between our independent winemakers and members (Angels).
• Build scalable playbooks: Develop and document clear, repeatable blueprints for urban activations to support community-led growth across key regions.
• Prototype & test fast: Run agile, creative event experiments to understand community preferences and solve clear, real engagement goals for our members.
• Measure & optimise impact: Formulate hypotheses on how events influence community metrics, using data to make clear decisions on scaling successful formats.
• Maintain financial discipline: Oversee activation budgets with care, balancing cost efficiency with high-impact learning and momentum.
• Collaborate cross-functionally: Work with autonomy while forging collaborative partnerships with central teams and external community-led brands to co-create impactful experiences.

• Experiential expertise: At least 1 year of experience designing, launching, and managing field marketing campaigns, pop-ups, or live community activations.
• Commercial sharpness: Strong business acumen with a practical, test-and-learn approach to launching new initiatives.
• Consumer brand experience: Experience delivering events for consumer brands.
• Budget ownership: Experience managing budgets for events or activations.
• Collaborative leadership: Confidence working with senior stakeholders, external brand partners, external venues, and member communities, combined with comfort operating independently in the field.
• Category familiarity: Experience in hospitality, D2C, beverages, or wine is a plus.
• Key prerequisites: Proficiency with Google Workspace tools, strong written and verbal English, eligibility to work in the UK, flexibility for frequent event travel, and availability for occasional evening or weekend events.

As part of the Naked family, we want you to know we've got your back. Here are a few of the perks you'll enjoy when you join the team…

• A competitive salary of £60,000-£75,000 per year plus annual bonus opportunity
• Personal Healthcare
• 26 days holiday and bank holidays (you can buy or sell holiday too)
• A £300 annual personal development budget - we're passionate about supporting people to follow their dreams inside or outside of Naked
• £450 every year to treat yourself to some of our delicious wines...all in the name of research, of course
• We want to do our bit for the community and give everyone paid leave to volunteer
• We have wellbeing support and access to mindfulness…