Head of Insights

Location: Greater London

Job Title Head of Insights

Job Description Head of Insights So, who are we?

IG Group is a FTSE 100 fintech operating across five continents, serving over 1.4m customers and handling billions of dollars in transactions – built on scale, trust, and proof. We didn't pivot to innovation; it's how we've always operated. What that means for the people who work here is real: genuinely complex problems to solve, the technology and resources to tackle them properly, and the kind of scope that's rare in established businesses.

The bar is high – bring a curious and forward-thinking mindset and we'll give you the platform to define what comes next.

Join us at IG – the future gets built here.

Your Team:

This role reports into the Marketing & Growth Director and sits on the Marketing & Growth Leadership Team, working alongside Brand & Product Marketing, Content, PR & Public Affairs and Creative. You'll also partner closely with Performance, Product, Commercial and Operations, ensuring customer insight informs decisions well beyond marketing activity. You act as the insight engine for the function, translating complex data into clear, compelling narratives that help stakeholders understand what is working, why, and what to do next.

Your role in the Team’s Success: I G Consumer is looking for a sharp, commercially minded Insight Lead to sit at the heart of our Marketing & Growth function. You'll shape how we understand our customers and hold a seat at the Marketing & Growth Leadership Team, using data, research, and competitive intelligence to drive smarter, faster decisions across campaigns, brand, product, commercial and operations.

You'll be expected to run research and analysis yourself as well as set the strategic agenda, translating complex questions from senior stakeholders into a clear insight plan and delivering the answers personally.

What you’ll do:

Strategy & stakeholder leadership

Be the voice of the customer on the Marketing & Growth leadership team, contributing an insight-led perspective to strategic planning, campaign prioritisation, and commercial decision-making

Own the Insights roadmap, partnering closely with Product, Commercial and Operations leadership to ensure insight informs operational decisions, not just marketing activity.

Act as a trusted advisor to senior stakeholders, constructively challenging with data and translating ambiguous business questions into a clear insight agenda and actionable recommendations.

Define and own the future shape of the Insights function – team structure, capability, hiring, with accountability for developing into senior insight practitioners

Consumer & behavioural insight

Design and execute primary research programmes (quantitative and qualitative), ensuring they are methodologically robust, to develop a deep understanding of IG's existing and prospective customers, their motivations, behaviours, and unmet needs.

Partner with Head of Data & Analytics to analyse behavioural data to uncover trends, patterns, and actionable insights that inform marketing strategy and campaign planning

Lead the development of self-service tools which allow stakeholders to remain consistently informed

Competitive & market intelligence

Monitor the competitive landscape, tracking competitor positioning, messaging, product developments, and marketing activity.

Synthesise market intelligence into clear strategic briefings that help senior stakeholders understand the external environment and identify opportunities.

Performance insight & reporting

Partner with Head of Brand, PR and Content to evaluate marketing performance, going beyond surface-level metrics to surface the 'so what' behind the numbers.

Develop and iterate a scalable reporting framework that enables consistent, data-driven…