Senior Data Scientist - MMM

Senior Data ScientistUK Remote | £70,000 - £90,000Join a growing digital marketplace at a pivotal stage of expansion. With marketing investment set to increase significantly, this role offers the opportunity to shape how marketing performance is measured, optimise budget allocation, and influence commercial growth through advanced analytics and experimentation.The CompanyThey are a fast-growing online marketplace with a strong focus on sustainability, customer experience, and supporting independent partners.

Operating within a modern, data-driven environment, they use analytics to inform key business decisions and drive long-term growth. The business offers genuine ownership, autonomy, and the chance to make a measurable impact.The Role

• Own and enhance the Marketing Mix Model (MMM) to measure channel effectiveness and marginal returns.
• Design and evaluate incrementality tests, conversion lift studies, and geo experiments.
• Improve attribution and marketing measurement frameworks.
• Build and maintain Customer Lifetime Value (LTV) models to support acquisition strategy and budget decisions.
• Translate statistical analysis into clear commercial recommendations.
• Partner closely with marketing stakeholders to optimise spend and performance.
• Use AI tools to accelerate analysis, experimentation, and insight...