Dr. Barbara Sturm, Senior Manager

Puig is a home of Love Brands within a family company that furthers wellness, confidence and self-expression while leaving a better world. For more than a century, our entrepreneurial spirit and passion for creativity have made us a challenger in the premium beauty industry.

With 17 Love Brands across Fragrance and Fashion, Makeup and Skincare, we create stories that connect with people’s emotions and are powered by a global team of over 13,000 passionate professionals. With products sold in more than 150 countries and €5,042 million in net revenue in 2025, and guided by strong values and sustainability commitments, Puig continues to grow as a Home of Creativity: an open-minded space where Creators Of All Kinds are empowered to thrive, innovate and express who they are.

The Senior Copy Manager will set the global copy strategy and verbal identity for Dr. Barbara Sturm, ensuring that every expression of the brand is distinctive, consistent and grounded in its authority in science, skin health and innovation. The role leads the Copy function across brand, product, campaign and consumer communications, translating business and brand priorities into clear messaging that can travel effectively across channels and markets.

Reporting to the Global Marketing Director, you will act as the senior authority on brand language and narrative. You will partner closely with the Founder, Global Marketing and teams across Product Development, Legal, PR & Communications, Creative, Digital, CRM, Retail, Spa, Privé, Social, Paid Media, Education and Commercial. You will lead and develop the Copy team and external partners, establish the standards and operating model for the function, and ensure that copy supports both long-term brand equity and commercial performance.

This is a strategic leadership role with global scope. It requires the judgement to define direction, influence senior stakeholders and make clear editorial decisions, while remaining close to the highest-priority brand, founder and launch projects.

Copy Strategy & Verbal Identity

Define & own the global copy strategy, verbal identity & messaging architecture, aligned with brand strategy.

Establish how the brand speaks across corporate, founder, science, product, campaign, retail, spa & consumer contexts, with clear principles for tone, vocabulary & narrative.

Translate brand positioning into global guidelines & toolkits for consistent, high-quality execution across channels & markets.

Set the long-term editorial agenda, identifying stories, proof points & language that strengthen brand desirability, authority & relevance.

Act as senior brand guardian for language, tone, hierarchy, accuracy & market adaptation.

Global Campaign & Content

Lead narrative development & messaging for global campaigns, product launches, seasonal moments & strategic initiatives.

Own global master copy across paid, owned & earned touchpoints, including digital ecommerce, CRM, social, retail, spa, education, packaging & communications.

Partner with Creative & Marketing from briefing to delivery, ensuring verbal & visual ideas work as one & meet consumer & commercial objectives.

Guide markets in adapting global copy for local relevance while protecting the central brand idea, scientific meaning & tone of voice.

Lead editorial direction for sensitive or high-profile work, including founder communications, major campaigns & priority launches.

Scientific Product & Claims

Create a product & science storytelling framework that makes complex information clear, compelling & faithful to the evidence.

Partner with Product Development, R&D, Legal & claims stakeholders to establish substantiated, competitive & globally usable clinical data & product…