Social Media Manager

Requisition ’re looking for an experienced, hands-on Social Media Manager to own and grow Voy’s organic presence across Instagram and Facebook.

We need someone who understands how to build a brand on social: creating content that earns attention, growing an engaged audience, using data to improve performance and turning audience insights into tangible results.

You’ll own the day-to-day running of our channels, from content planning and creation through to publishing, community management and performance reporting. Working closely with our Brand and Creative teams, you’ll bring campaigns to life organically while proactively identifying opportunities to grow our audience and make Voy more relevant to our customers.

We’re looking for someone who has done this successfully before. You should be able to demonstrate measurable organic growth, explain what drove it and show how you’ve used performance data to improve results.

Experience in health, wellness, pharmaceuticals or another regulated industry is a strong advantage. You’ll need to understand the importance of responsible health communications, content approvals and knowing when to flag a risk.

This is a hands-on role with real ownership and autonomy. You’ll need the creative skills to make content yourself, the analytical ability to understand performance and the judgement to manage social channels independently.

What you'll doOwn and grow our channels

Manage Voy’s organic presence across Instagram and Facebook, developing a clear strategy for each platform.

Build and maintain a consistent content calendar, balancing planned campaigns with reactive opportunities.

Take ownership from ideation through to publication, ensuring content is delivered on time and to a high standard.

Identify opportunities to grow our audience, increase reach and engagement, and strengthen our brand presence.

Adapt content to suit each platform rather than simply reposting the same assets everywhere.

Create engaging, social-first content

Develop entertaining, educational, reactive and community-led content that makes health topics accessible and relevant.

Write strong hooks, captions and copy that encourage people to engage and share.

Self-shoot and edit content where appropriate, working efficiently with the resources available.

Collaborate with our in-house Creative and Production teams on larger campaigns and higher-production-value assets.

Spot relevant trends, formats and cultural moments, understanding how to use them appropriately for a health brand.

Drive measurable growth through data

We need someone who can demonstrate that they’ve grown organic social channels, not just published content consistently.

Track and analyse performance across Instagram and Facebook, including reach, engagement, shares, saves, follower growth and relevant traffic or conversion metrics.

Use audience insights and content-level performance to understand what works, why it works and what to do next.

Test different topics, formats and creative approaches, using results to continuously improve performance.

Produce regular reports that go beyond the numbers, providing clear learnings and actionable recommendations.

Understand the difference between vanity metrics and meaningful indicators of audience growth and business impact.

Manage community and compliance

Own day-to-day community management, responding to comments and messages in a timely, considered way.

Identify audience questions and conversations that can inform future content.

Recognise when health-related questions, complaints or sensitive comments need escalation.

Work within established content approval processes and understand the risks associated with health claims, treatment efficacy, testimonials and creator content.

Ensure content…