Director, Talent & Player Marketing – Europe & Middle East

WORK OPTION:
The NBA currently provides eligible employees the option of working remotely one day per week._________________Position Summary The NBA's Consumer Group is responsible for driving fan growth, engagement and brand affinity across Europe and the Middle East through integrated marketing, content, communications and fan engagement initiatives.

Reporting to VP, Consumer Group, the Talent Lead will sit as part of the leadership function within consumer, alongside Marketing, Comms & Digital Content Leads. This role will lead the strategy, planning and execution of the NBA's talent portfolio across Europe and the Middle East, leveraging players, legends, creators and cultural figures to support fan growth, content creation, commercial partnerships and broader consumer objectives.

Success in this role requires a deep understanding of basketball culture, the creator economy and the evolving sports and entertainment landscape, alongside a strong network across sport, entertainment, media and culture. As a visible ambassador for the NBA, the Talent Lead will represent the league at major global events, building relationships and identifying opportunities that strengthen the NBA's cultural relevance, expand audience reach and drive business growth across the region.

Major Responsibilities Player Engagement Define and lead the NBA's talent strategy across Europe and the Middle East, establishing the long-term vision, priorities and operating approach for how players, legends, creators and cultural figures accelerate fan growth, brand relevance and commercial outcomes.

Manage day-to-day operations of player marketing and team talent initiatives, serving as primary contact for EMEOrganize and coordinate logistics when NBA talent travel to the region for promotional events and activations such as content. Own the regional talent investment strategy and associated budgets, ensuring resources are prioritised against strategic market, fan and commercial objectives.

Creator Strategy & Execution Lead the NBA’s creator and influencer strategy across Europe and the Middle East, identifying and activating talent that drives audience growth, engagement and cultural relevance.

Build and manage relationships with creators, influencers, celebrities, talent representatives and agencies across sport, entertainment and culture.

Partner with Marketing and Content teams to deliver integrated creator and influencer programmes across priority campaigns, events and content initiatives.

Global & Media Partnerships Partner closely with Global Partnerships (GP and  Global Media Partnership (GMD) teams to develop integrated player, creator and influencer strategies that support partner objectives and drive commercial growth.

Identify and develop scalable player, creator and celebrity led opportunities that enhance partner programmes, unlock new commercial value and strengthen the NBA’s partnership portfolio across Europe and the Middle East.

Oversee measurement and reporting across talent initiatives, evaluating audience impact, partner value and business outcomes to optimise future investment and performance.

Proactively identify new opportunities to drive direct and indirect revenue through consumer initiatives.

Industry Engagement & Relationship Management Serve as the senior talent advisor to Consumer Group leadership, shaping integrated business, marketing, communications and content strategies through talent-led opportunities and insights. Including intergration with events and partnership leadership.

Represent the NBA with senior stakeholders across agencies, talent representatives, media partners, brands and key industry forums, driving relationships that create long-term strategic value for the league.

Cultivate…