Senior Account Manager, Media; PPC Focus

Senior Account Manager, Performance Media (PPC Focus)

To lead the day-to-day delivery of performance media activity across for a fin tech client, with a core focus on PPC/Search and responsibility for supporting integrated campaigns across additional channels including Paid Social, Programmatic Display and emerging commerce solutions.

The Senior Account Manager will act as a primary client contact, drive campaign performance, oversee strategic planning and mentor junior team members. The role is suited to an experienced performance marketer who combines strong platform expertise with commercial awareness and a passion for delivering measurable business outcomes.

Location

London

Job type

Full-time

Expertise

Paid Social

• Lead performance media strategy, translating business objectives into actionable channel plans.
• Own media planning, forecasting and budget allocation across PPC and supporting performance channels where appropriate.
• Develop testing roadmaps and optimisation frameworks to drive continuous performance improvements.
• Support the Account Director in creating integrated cross-channel strategies that balance brand and performance objectives.
• Identify opportunities to expand activity across channels, technologies and audience segments to support account growth.
• Support the development of commerce-focused strategies incorporating Shopping, Performance Max and feed-based solutions where appropriate.

Campaign Management & Performance

• Oversee the implementation, optimisation and reporting of campaigns across Google Ads, Microsoft Ads, Apple Search Ads and other relevant performance marketing platforms.
• Campaigns will be spread across both B2C and B2B products and brands under the Paysafe umbrella.
• Maintain a hands-on approach to campaign management and performance analysis.
• Coordinate activity across additional channels including Paid Social, Display, Video and other digital media platforms as required.
• Drive performance against client KPIs through ongoing optimisation, audience analysis, bidding strategies and testing programmes.
• Ensure tracking, measurement and attribution frameworks are correctly implemented and maintained.
• Work with product feeds and ecommerce campaign formats, supporting Shopping, Performance Max and other feed-driven activity.
• Proactively identify opportunities to improve efficiency, scale and overall campaign performance.
• Ensure all regular and ad hoc reporting is delivered accurately, on time and with clear, actionable insights.

Client & Stakeholder Management

• Act as a senior day-to-day contact for clients, building trusted relationships with key stakeholders.
• Present performance updates, strategic recommendations and test results with confidence and clarity.
• Manage internal and external queries proactively, escalating issues where appropriate.
• Keep the Account Director informed of account performance, risks, opportunities and client sentiment.
• Build relationships with media owners, platform representatives and technology partners.
• Support forecasting, revenue tracking and account profitability management.
• Identify opportunities for account growth through cross-selling, upselling and innovation.
• Monitor account performance against commercial objectives and proactively flag risks.
• Support new business opportunities where required through research, proposals and platform expertise.

People & Development

• Line manage and mentor Account Executives and junior team members.
• Share best practice across the wider performance media team.
• Support onboarding, training and development initiatives within the department.

Keep up to date with industry developments, platform updates, automation trends and emerging technologies, sharing relevant insights with the wider agency

• Experience working lead generation and conversion based campaigns desirable
• Experience working with product feeds required
• Proven experience in a paid media role, ideally within an agency environment at Account Manager level or above.
• Strong hands-on PPC experience across Google Ads and Microsoft Ads.
• Experience managing sizeable budgets and delivering performance against commercial KPIs.
• Working knowledge of at least one additional channel such as Paid Social, Programmatic Display, Video or Affiliate Marketing.
• Experience with Google Marketing Platform products such as SA360 and/or DV360 is desirable.
• Familiarity with Shopping campaigns, Performance Max and ecommerce feed-based campaigns.
• Understanding of product feed management…