Senior Cultural Strategist

Commercial & Marketing

Marketing

London, UK

Overview

Application

Permanent

Full-time

Hybrid

Formed in 2008, operating across 70+ markets, CROWD.DNA brings together trends specialists, researchers, strategists, data analysts, designers, writers and film-makers for the world’s most exciting brands.

Our values are tangible and connect with every member of the Crowd DNA team, regardless of their role or how long they’ve been with us. We believe they reflect how we wish to work with each other and with our clients and contributors.

Simple Is Always Best: that’s it, avoid the temptation to over complicate.

Better Blended: we’re not lone wolves, we work fluidly between ideas, specialisms, methods – and agencies.

Make It Count: we show up for our work, for our clients, and, most importantly, for each other.

We believe fully in the power of our work to fuel our clients with the evidence, inspiration and recommendation they need to grow and prosper.

The Senior Cultural Strategist supports the team by running projects, guiding junior members, and developing client relationships — with demonstrated expertise in applying semiotic analysis to unlock cultural meaning and commercial value. This role translates cultural data and semiotic insights into compelling narratives that drive business impact across brand, category and business goals, while coaching colleagues through methodology and pushing boundaries with fresh thinking.

By owning projects end-to-end and building trust advisory partnerships, this role cements Crowd's reputation as a culturally grounded and semiotically sophisticated strategic partner that spots and delivers new commercial opportunities.

• Apply semiotic frameworks strategically, selecting the most effective lens for each brief with SL support
• Lead analysis, synthesises data into clear and compelling narratives
• Shape debriefs, strengthening story arcs and client relevance
• Generate strategic recommendations linking cultural insight to brand, category and business impact
• Develop and champion new approaches, tools and methodologies that elevate team thinking
• Coach colleagues across semiotic analysis, methodologies and storytelling craft with genuine expertise

• Oversee projects end-to-end with some support, embedding semiotic rigour throughout
• Manage multiple simultaneous work streams with clear prioritisation and calm communication
• Anticipate risks early and leads proactive solutions independently
• Contribute to proposal writing – designing approaches and owning lower-cost proposal delivery
• Improve ways of working through refined templates, structures and processes

• Act as a trusted client partner, leading conversations and presentations with confidence in semiotic value
• Influence team direction through strong, informed proof of semiotic value
• Mentor junior team members, provides constructive feedback and builds their confidence
• Sets a positive, inclusive, collaborative and solutions-focused tone for team culture
• Represent Crowd DNA confidently, across teams, S7, training and starts to shape thought leadership
• Begin to identify commercial opportunities – follow-ups, cross-specialism work, etc.

• Curious about culture, people and brands; genuine enthusiasm to explore exciting ways to fuse semiotics and unstructured data work
• Solid experience conducting semiotics work in a commercial environment
• Commercial mindset; understanding how research drives business value
• Competent at taking a lead role on projects, end to end from understanding client challenges to producing compelling results
• Organised and able to juggle multiple projects, meet deadlines and work under pressure, maintaining quality
• Demonstrated…