Own Exclusive Brand Digital & eCommerce Manager

We’re Kingfisher, A team made up of over 70,000 passionate people who bring Kingfisher - and all our other brands: B&Q, Screwfix, Brico Depot, Castorama and Koctas to life. Guided by our purpose Better Homes. Better Lives. For Everyone. We believe a better world starts with better homes, and we work every day to make that a reality. Join us and help shape the future of home improvement.

We’re looking for an Own Exclusive Brand Digital Growth & eCommerce Manager to accelerate our digital growth and help deliver a seamless customer journey. You’ll develop and deliver integrated digital marketing and eCommerce strategies that increase product discoverability, drive engagement and conversion, and ultimately grow online sales.

We’re Kingfisher, A team made up of over 70,000 passionate people who bring Kingfisher - and all our other brands: B&Q, Screwfix, Brico Depot, Castorama and Koctas to life. Guided by our purpose Better Homes. Better Lives. For Everyone. We believe a better world starts with better homes, and we work every day to make that a reality. Join us and help shape the future of home improvement.

We’re looking for an Own Exclusive Brand Digital Growth & eCommerce Manager to accelerate our digital growth and help deliver a seamless customer journey. You’ll develop and deliver integrated digital marketing and eCommerce strategies that increase product discoverability, drive engagement and conversion, and ultimately grow online sales.

• Develop and deliver integrated SEO/GEO/AEO, Retail Media and Paid Media strategies aligned to OEB (Own Exclusive Brand), banner and category priorities, driving product discoverability, engagement and sales.
• Manage media agencies and retail media campaigns, optimising performance against commercial KPIs including traffic, conversion, sales and ROAS.
• Lead digital optimisation across product content, product pages, Ratings & Reviews and the wider customer journey, including sampling and review generation for priority OEB products.
• Identify opportunities to use Loyalty and CRM channels to improve personalisation, engagement and retention, increasing consideration and sales of OEB products.
• Use digital analytics and customer insight to identify growth opportunities, support reporting and dashboards, and establish test-and-learn approaches to continuously improve performance.
• Partner with Brand, Content, Analytics, Finance, Group AI and banner teams to deliver joined-up digital plans, while monitoring eCommerce and retail media trends and embedding best practice across OEB.

• Develop and deliver integrated SEO/GEO/AEO, Retail Media and Paid Media strategies aligned to OEB (Own Exclusive Brand), banner and category priorities, driving product discoverability, engagement and sales.
• Manage media agencies and retail media campaigns, optimising performance against commercial KPIs including traffic, conversion, sales and ROAS.
• Lead digital optimisation across product content, product pages, Ratings & Reviews and the wider customer journey, including sampling and review generation for priority OEB products.
• Identify opportunities to use Loyalty and CRM channels to improve personalisation, engagement and retention, increasing consideration and sales of OEB products.
• Use digital analytics and customer insight to identify growth opportunities, support reporting and dashboards, and establish test-and-learn approaches to continuously improve performance.
• Partner with Brand, Content, Analytics, Finance, Group AI and banner teams to deliver joined-up digital plans, while monitoring eCommerce and retail media trends and embedding best practice across OEB.

• Strong experience in digital marketing…