Social Media Account Director

We are DEWYNTERS, the leading integrated advertising agency for live entertainment. Across the worlds of theatre, immersive, festivals and exhibitions, our unique blend of creativity, insights and commercial expertise delivers best-in-class campaigns that place our clients at the centre of attention and keep them there.

Our clients include Wicked, The Devil Wears Prada The Musical, The Royal Shakespeare Company, The Book of Mormon and Moulin Rouge:
The Musical.

We are seeking a Social Media Account Director to support our passionate Organic Social Team in delivering the agency’s industry-leading, best-in-class social media management service. You will report to the Head of Organic Social Media.

This role provides an opportunity for an experienced social media professional to join an award-winning, industry-leading team working across some of the most exciting projects in the West End.

The successful applicant will have proven experience working in a fast-paced environment across multiple projects and with a variety of internal and external stakeholders. They will be personable, flexible and collaborative, with a willingness to support the wider team as required.

Due to the nature of the live entertainment and theatre industry, the role will occasionally require evening and weekend work, for example to support performances, events, content capture and campaign activity.

• Lead the development and refinement of insight-led organic social media strategies that translate client objectives into clear channel, content, audience and community plans, supported by measurable KPIs.
• Cultivate and maintain strong, strategic relationships with senior client stakeholders, acting as the primary point of contact, providing insight, addressing escalated issues and aligning on the long-term social media vision.
• Take ownership of the overall health and development of assigned client accounts, identifying opportunities to deepen relationships, support client retention and grow the agency’s social media offering.
• Work closely with senior colleagues to ensure social media activity is appropriately scoped, resourced and delivered within agreed budgets and timelines.
• Provide strategic oversight of campaign execution, ensuring alignment with client brand guidelines, audience targeting and agreed objectives. Regularly assess performance and optimise activity using data and insights.
• Strategically devise and oversee high-impact content capture opportunities, including photography and video, ensuring alignment with client brand objectives and campaign goals.
• Line manage, mentor and develop members of the Organic Social Team, setting clear objectives, providing regular feedback and supporting their ongoing development and progression.
• Provide senior oversight of sensitive community management and reputational issues, advising clients and internal teams on appropriate responses and escalating potential risks where required.
• Act as a liaison between the Organic Social Team and other departments, including Creative, Account Management and Paid Media, to create cohesive, multi-channel campaigns that enhance client visibility and reach.
• Create and monitor dashboards for weekly reporting within the agency’s preferred social suite, Brandwatch.
• Develop and present strategic performance reports and recommendations to clients, demonstrating the team’s impact on brand growth, audience engagement and agreed KPIs.
• Oversee the quality and brand consistency of all social media outputs, ensuring copy, visuals and engagement reflect the client’s tone of voice and brand guidelines.

• Develop advanced community engagement strategies that deepen audience connection, build loyalty and encourage brand…