Content Marketing Manager

General information Entity Amundi, the leading European asset manager, ranking among the top 10 global players (1), offers its 100 million clients - retail, institutional and corporate - a complete range of savings and investment solutions in active and passive management, in traditional or real assets. This offering is enhanced with IT tools and services to cover the entire savings value chain.

A subsidiary of the Crédit Agricole group and listed on the stock exchange, Amundi currently manages close to 2.3 trillion of assets (2). With its six international investment hubs (3), financial and extra-financial research capabilities and long-standing commitment to responsible investment, Amundi is a key player in the asset management landscape. Amundi clients benefit from the expertise and advice of 5,500 employees in 35 countries.

Amundi, a trusted partner, working every day in the interest of its clients and society (1) Source: IPE “Top 500 Asset Managers” published in June 2025, based on assets under management as at 31/12/2024 (2) Amundi data as at 30/06/2025 (3) Paris, London, Dublin, Milan, Tokyo and San Antonio (via our strategic partnership with Victory Capital)   Reference   Publication date 23/10/2026 Job description

Business type Types of Jobs - Marketing & Communication Job title

Content Marketing Manager Contract type Permanent Contract Expected start date
01/01/2027

Management position

No

Job summary

Overall Purpose of the Job:

As the leading European ETF provider, Amundi ETF has built a strong and growing presence across both professional and individual investor audiences. With ETF adoption accelerating, particularly in the digital wealth and retail segments, the need for high-quality, compelling content that educates, engages and converts has never been greater.

We are looking for a talented and commercially minded Content Marketing Manager to join our London-based ETF Content Marketing team. This individual will play a key role in bringing our ETF range to life across multiple channels and audiences, with a primary focus on digital wealth and retail investors, while also contributing to content that supports our professional client base.

Working closely with the full content marketing team across London, Paris and Frankfurt, product specialists, the sales team and broader marketing colleagues, the successful candidate will develop content that transforms complex investment ideas and product narratives into clear, engaging and differentiated stories delivered across digital, print and presential channels.

Main responsibilities:

Messaging, positioning & ideation:

- Define relevant, impactful and differentiated marketing messages across the ETF range, with a focus on key selling points, competitive advantages and clarity of positioning for a digital wealth and retail audiences
- Translate product detail and market data into creative, concise narratives suited to a dual audience of professional and retail investors
- Conduct competitor analysis and monitor industry trends as needed to identify content opportunities and ensure Amundi ETF remains visible and differentiated in the market
- Ensure the Amundi ETF value proposition and messaging pillars are consistently reflected across all content produced

Content creation & campaign delivery:

- Plan and deliver a broad suite of content and marketing materials aligned to business line and marketing priorities, primarily for a retail audience but being able to pivot also to a professional audience, across various formats
- Develop content with a specific focus on making complex ETF and investment concepts accessible and compelling for digital wealth, intermediary and retail audiences
- Contribute ideas for new content formats, campaigns and…