Legacy & In Memory Marketing Officer

Legacy & In Memory Marketing Officer

Contract type: Permanent, Full Time, 35 hours per week

Location: London, UK subject to the right to work.

UK Hybrid Working: A minimum of 40% of working time is spent face to face, either in London office, or as a result of external engagement or travel for Water Aid. Water Aid is located at Canary Wharf, London and this will be your location and contract base.

* 60/40 hybrid working at Water Aid is currently defined as: 60% of an employee’s time in a location of their choice, 40% face to face, defined as in the London office, at conferences or at stakeholder meetings or other location as relevant for the proper performance of the duties of the role.

Salary: £33,233 - £34,894 per year with excellent benefits

About Water Aid

Want to use your skills in fundraising and marketing to play a vital role in making clean water, decent toilets and goodhygiene for everyone everywhere?

We need passionate, creative and dedicated people. In return, you will be encouraged and empowered to be yourself at your very best.

Join Water Aid as the Legacy & In Memory Marketing Officer to change usual for millions of people so they can unlock their potential, break free from poverty and change their lives for good.

About the Team

The Water Aid Legacy & In Memory team is responsible for increasing supporter and public awareness and consideration to give a gift in their will and/or an in memory gift. We deliver an audience led communication programme using diverse channels and products. The team deliver supporter journeys, engage staff in the cross promotion of gifts in wills and in memory giving and all aspects of legacy gift case management.

We contribute to 14% of Water Aid’s voluntary income, meaning you’ll be a vital part of helping us reach even more people with life-saving clean water.

About the Role

As our creative and innovative Legacy & In Memory Marketing Officer, you will deliver a range of compelling communications to increase consideration for legacy giving and implement personalised stewardship journeys for our legacy and in memory supporters, as well as delivering engaging thank you events.

In this role, you will plan, manage and execute print, email and digital campaigns across the marketing funnel, as well as deliver exceptional stewardship, through personal communications and events, to our committed supporters.

You’ll also:

• Prepare and agree campaign strategies using data, analysis and insight that meet specific objectives within the LIM Team plans
• Undertake Project Management responsibilities required for the successful and timely delivery of campaigns
• Manage relationships with external agencies and suppliers to ensure the effective and timely delivery of campaigns
• Manage a legacy and high value supporter event programme
• Operate a rigorous test to learn methodology, regularly monitoring, evaluating and analysing campaigns

You’ll be passionate about using your experience in fundraising and marketing to make a difference by creating inspiring and supporter-led communications that effectively raises consideration for legacy giving and uncovers new prospects and pledgers. You will steward our existing legacy and in memory supporters through engaging supporter journeys and events.

To be successful, you’ll need:

• Proven experience in a direct marketing or supporter engagement role
• Proven experience in delivering and/or supporting on events
• Experience of developing and implementing supporter journeys across multiple channels
• Working style that reflects Water Aid’s values of Respect, Accountability, Courage, Collaboration, Integrity and Innovation.

Although not essential, we also prefer you to have:

• A recognised direct marketing qualification
• Experience of legacy or in memory fundraising
• Experience of working in the voluntary/ fundraising sector

View full job description here

Closing Date: Applications will close 12:00 UK Time on Wednesday 28 May.

Shortlisting and interviews may take place on a rolling basis and the application process will close if a suitable candidate is found prior to the advertised closing date.

How to Apply: Click ‘Apply’ to complete the pre-screening questions and upload your…