Value Proposition Development Manager

Salary: £47,991

Closing date: 11/10/2026

Department: Brand, Marketing and Fundraising

Location: Universal House

Employment type: Permanent

Division: Brand and Marketing

Hours Per Week: 35

Crisis is the national charity for people experiencing homelessness. We believe everyone should have the foundation of a safe, affordable home.

Location: Hybrid from our London office, E1, with the requirement to travel as needed. We are open to a range of flexible working options, in line with Crisis' Hybrid Working Policy.

Contract: Permanent

This is an exciting opportunity to shape the stories, propositions and cases for support that inspire major investment in Crisis' work. As Proposition Development Manager, you will lead the creation of compelling fundraising narrative, donor propositions and communications that engage high-value supporters and help secure transformational support.

This is a strategic and hands-on role for someone who enjoys turning complex information into powerful fundraising narratives.

We are very open to hearing from a range of candidates with different backgrounds. You may be:

• A trusts fundraising professional with strong writing skills who enjoys shaping propositions, funding opportunities and strategic narratives

• A Fundraising Communications Manager, Case for Support Manager or Development Manager, creating compelling fundraising products, campaigns and donor-facing content.

• A senior copywriter, content strategist or journalist with some experience of high value fundraising.

• You are an exceptional writer with experience creating high-quality, persuasive content for fundraising, communications or marketing audiences.

• You have developed successful cases for support, fundraising propositions or campaigns that engage and inspire high value supporters.

• You have professional copywriting experience in a fast-paced, high-output environment.

• You are highly organised and able to manage multiple projects, stakeholders and deadlines simultaneously.

• You enjoy collaborating across teams and translating complex information into clear, compelling stories and funding opportunities.

• Above all, you are motivated by Crisis' mission and committed to using communications to help end homelessness.

Please see the full Job Pack for a complete list of requirements for this role. We realise that long lists of criteria can be daunting, and you may not want to apply for a role unless you feel 100% qualified. However, if you feel you have relevant examples to answer the screening questions, we encourage you to apply.

We believe diversity is a strength, and our aim is to make sure that Crisis truly reflects the communities we serve. We are actively working towards our organisation being a place where everyone can thrive and make their best contribution to our mission of ending homelessness for good. We know that the more perspectives, voices and experiences we can bring to this work, the better.

We particularly welcome applications from people who have lived experience of homelessness, and people from all marginalised groups, communities and backgrounds.

Our values, Bold, Impactful, Collaborative and Equitable, are at the heart of everything we do as we continue in our mission to end homelessness.

Our staff, members and volunteers are vital to getting the right government policies in place, providing breakthrough services and building a supportive community. We'll lead by example to nurture a positive and ambitious workplace guided by ending homelessness.

As a member of the team, you will have access to a wide range of employee benefits including:

• A competitive salary. Please note our salaries are fixed to counter inequity and we do not negotiate at…