Legacy Giving Manager

We are looking for an ambitious and passionate fundraiser to join our Individual and Legacy Giving Team and play a leading role in shaping the future of legacy fundraising across Guy’s & St Thomas’ Charity.

Final date to receive applications: 19 October 2026

Department:
Charities - Fundraising

Location:

London, Hybrid

Compensation: £48,000 / year

• Work with the Head of Individual and Legacy Giving to develop and implement an ambitious legacy giving strategy, through a calendar of cross-channel acquisition campaigns, stewardship programmes, including development and delivery of a high-value stewardship vehicle, as well as developing a culture of legacy giving across fundraising thereby contributing to the success of the Fundraising department.
• Increase responses to campaigns and produce detailed reports for all campaigns, including results, testing analysis and recommendations.
• Explore and manage implementation and review of new methods of recruiting and retaining or developing donors and pledgers, including volume-based and relationship-based acquisition, and supporter journey development.
• Provide best-in-class stewardship to Legacy supporters.

• Work across all fundraising teams to develop confidence in legacy fundraising, building and maintaining a culture of legacy fundraising.
• Work with personnel at the hospitals and community healthcare providers to ensure the successful delivery of donor acquisition campaigns.
• Work with the Experience & Engagement team to ensure brand messaging is appropriate.
• Liaise with the Supporter Care function to ensure that all gifts are recorded and receive appropriate acknowledgement within agreed timescales.
• Work closely with the Data function so that suitable data analysis is carried out in order to inform new approaches and further campaigns.

• Provide a creative and proactive approach to developing and implementing new campaigns.
• Effectively manage the campaign budget, as agreed with the Head of Individual & Legacy Giving, allocating resources to achieve maximum value and delivering to agreed timescales.
• Develop new guidelines and procedures when necessary.

• Strive to deliver continuous improvement and fundraising product development, utilising innovation methodologies.

• Manage our legacy fundraising activities, including but not limited to, managing free will services, online giving platforms, stewarding legacy pledgers and intenders, providing suggested will wording and other new opportunities as appropriate.
• Manage our legacy administration contractors, ensuring decision making adheres to our delegation of authority schedule, liaising with Foundation colleagues on matters arising, and financial planning and management of our caseload pipeline.

• Report, review and statistically analyse past and current performance within the programme to inform future developments and establish ongoing targets.
• Compile result reports using the CRM, digital metrics and other relevant data sources.
• Evaluate all appeals and activities to modify and grow their strategic objectives.

• Co-ordinate activity with other fundraising teams and key stakeholders across Fundraising and the Foundation.
• Undertake opportunities for cross-working between teams to build the pipeline to giving.
• Assist the Individual Giving team with other campaigns and special projects as and when necessary.
• Undertake any other duties as directed by the Head of Individual & Legacy Giving.
• Uphold and promote the department’s core values.

Role responsibilities are not exhaustive, and you would be reasonably expected to take…