Insight Planer - Government

Role Purpose

The Insight Planner plays a critical role in ensuring that research, analysis and data are used to inform decision making across the directorate, to increase knowledge of our users' behaviour, motivations and context for all colleagues but especially Senior Leadership Team (SLT), and to communicate all of this in clear, engaging, narrative driven ways. The post-holder will synthesise evidence from multiple sources including quantitative data, qualitative research, evaluation, behavioural data and external insight into clear, compelling narratives that inform strategic decisions.

They will work closely with the Lead User Researcher in the team to focus their effort on priority pieces. A key part of this role is also to upskill, coach and enable other colleagues in the Insight & Analytics team in story telling, producing clear, compelling narratives from synthesising multiple sources and working with Stakeholders.

This role will leave a Legacy and future proof the I&A team so that they can continue as an insight centre of excellence for the directorate. The role is inward and outward-facing. The Insight Planner will work with the Lead UR to understand the directorate's priorities, pressures and decision timelines, shaping an insight agenda that is timely, relevant and impactful. They will ensure insight is well-directed, joined-up and used.

• Insight generation and synthesis: synthesize diverse data, research and analytical outputs into coherent narratives that clearly articulate what the evidence is saying, why it matters for users and for , and the implications for decision-making.
• Ensure that all insight is contextualised through understanding the needs across the directorate.
• Provide interpretation and strategic framing of evidence: identifying patterns, gaps, risks and emerging themes across multiple sources.
• Translate complex and technical material into accessible insight outputs tailored to different audiences, focusing initially on senior leaders.
• Build narratives around our users, their behaviours, motivations that work in the context of SLT's priorities and conversations.
• Lead experiments which are innovative and measurable - focusing on methods of communication (eg. videos, infographics, immersions) as well as the kind of content communicated, the forums used etc.
• Work closely with Product Managers, Performance Analysts, User Researchers and data engineers in the Insight & Analytics team to incorporate relevant sources into outputs.
• Promote a culture of evidence-based decision-making; work with colleagues across the directorate to understand their priorities and insight needs and knowledge gaps.
• Work in the open, being fully collaborative and transparent in the work.
• Promote excellent quality outputs through role modelling and setting high standards for others: produce templates and publish examples of what excellent insight outputs look like.

• Experience synthesising multiple forms of evidence into clear, actionable insight.
• Excellent written and verbal communication skills.
• Strong stakeholder engagement and influencing skills.
• Excellent coaching skills.
• Experience coordinating work across teams or disciplines.
• The ability to develop and elevate insight generation capability across the Insight & Analytics discipline throughout the directorate (to include UR and PA colleagues who are embedded in product teams).
• Experience working in product and UCD.

• Experience working in or alongside analytical, research or insight functions.
• Experience supporting strategic decision-making in large, complex organisations.