Associate Director – Qualitative

Responsibilities

• Lead innovative and exploratory projects for key global clients.
• Provide strategic leadership on multi-market and global programmes.
• Participate in significant travel and immersion across various global markets.
• Lead client discussions and provide innovative solutions.
• Drive impactful research stories.

• Enthusiastic about working in the FMCG space.
• Interest in innovation, behaviour change, and AI-enabled research methodologies.
• Proven track record in qualitative market research with excellent client management skills.
• Comfortable leading projects with a blend of qualitative methodologies.
• Microsoft Office Suite.
• Strong organisational and time management abilities.
• Excellent communication and storytelling skills.
• Proven leadership in account management and project delivery.
• Ability to design research proposals and translate research into actionable insights.
• Experience in FMCG market research.
• Demonstrated capability in AI and machine learning applications in research.

Demonstrates expertise in qualitative market research and client management within the FMCG sector, with a strong focus on innovation and AI-enabled methodologies. Proven ability to lead projects, design research proposals, and translate insights into actionable strategies.