Graduate Research Executive – Ethnography
Listed on 2026-09-04
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Research/Development
Market Research, Research Analyst
Graduate Research Executive – Ethnography Ipsos London, GB
DescriptionAre you driven by data and passionate about insights? We are a leading global market research company, enabling organisations to make smarter, bolder, and faster decisions. The Ipsos Ethnography Centre of Excellence is a specialist team of 10 researchers, anthropologists and filmmakers dedicated to ethnographic and cultural research. We work with global brands, manufacturers, government departments and NGOs across sectors including consumer goods, healthcare, mobility, technology, financial and public services.
Our projects combine approaches from anthropology, filmmaking, market research and the wider social sciences. The team brings together researchers, filmmakers, visual anthropologists and sociologists in a collaborative structure. Our award-winning work reveals how people experience products, services and systems in real life, giving our clients grounded insights they can use to make better decisions.
As part of our team, you will contribute to live client projects from the outset, helping to turn lived experiences into clear stories and practical recommendations. You will work alongside senior researchers, project managers, clients and specialist partners while developing the foundations of a career in ethnographic research.
Some of your key responsibilities will include:
- Supporting the full lifecycle of UK and international ethnographic research projects
- Attending client briefs, meetings and internal project discussions
- Working with senior researchers to translate client objectives into thoughtful ethnographic studies
- Preparing and coordinating fieldwork with participants, filmmakers, recruitment agencies, translation companies and other suppliers
- Analysing interviews, observations and film to identify patterns, tensions and compelling human stories
- Contributing to reports, presentations and other client deliverables
- Communicating with clients and external partners on project-related matters
- Building an understanding of project management, finances, client sectors and the wider research industry.
We encourage diversity of thought so we look for candidates who are as diverse as the societies, markets and people we work with. Therefore we are looking for:
- An analytical and problem-solving mindset, focused on not only interpreting data but also understanding the “why” behind people’s experiences and behaviour.
- Effective communication and storytelling skills, the ability to derive actionable insights from data and present them in a clear and engaging way for diverse audiences.
- Commercial awareness and client-focused mindset, with a genuine passion in understanding client needs and delivering impactful, value-driven solutions.
- Curiosity and learning agility, with an openness to new ideas, cultures, perspectives and changing trends.
- Creativity and innovation to think outside the box and bring fresh, impactful ideas to life.
- Embraces collaboration and teamwork, working effectively with others and valuing diverse perspectives to build on colleagues' strengths.
- Strong organisational and attention to detail skills, with a commitment to accuracy and integrity in every task.
- A focus on self-awareness and a growth mindset, driven to succeed and make a real impact, with a willingness to reflect, learn, and grow.
- An aptitude for leveraging AI tools and techniques to enhance research and insights, in line with Ipsos' standards and policies.
- A degree in anthropology, sociology, or a related social science, humanities, or arts discipline, with an interest in understanding people, culture, and behaviour
- Additional language skills.
- Some evidence of commercial awareness or an interest in brands, organisations and the wider social world.
- We work with video a lot – experience editing with Premiere Pro would be desired
Along with…
- The unrestricted right to work in the UK.
Launch your career with our 12-month global Generation Ipsos Graduate Programme. You will gain the essential skills, values, and in-depth knowledge to excel as a top researcher. Benefitting from extensive, best-in-class training covering technical, research, personal,…
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