Senior UX Researcher - Maternity Cover; FTC)

MVF is a media and marketing business that connects customers with the brands they're ready to buy. We work across the full funnel - building demand, capturing real intent, and helping our clients meet those people at exactly the right moment. It's a genuinely data-driven business, and research plays a central role in how we make decisions.

We're looking for a Senior User Researcher to join us on a fixed-term contract covering maternity leave - someone who can own research end-to-end, from framing the right questions through to influencing decisions with confidence.

The role will primarily focus on the B2B side of the business, working closely with marketing, design, product, and sales to understand customer behaviours, needs, and motivations - conducting qualitative research that shapes the products and strategies we use to connect our clients with customers ready to buy.

• Lead end-to-end research projects, from problem definition and scoping through to synthesis, recommendations, and stakeholder engagement, to answer B2B, B2C and internal research questions:
  - Frame ambiguous or complex problems, identifying the most appropriate research approach and defining clear next steps.
  - Plan and execute a range of qualitative research methods, including semi-structured interviews, usability testing, and concept testing, to uncover customer needs, behaviours, and motivations.
  - Collaborate with the CRO (conversion rate optimisation) team to combine qualitative and quantitative insights, generating actionable opportunities. Contributes to quantitative methods such as survey design or A/B test input where needed.
  - Analyze qualitative data to uncover patterns and generate actionable insights.
  - Document research findings and present actionable recommendations to stakeholders, translating insights into recommendations that directly inform product and business decisions.
  - Support product and design teams in applying research effectively, helping them access, interpret and act on insights.
  - Maintain and contribute to our research repository in Dovetail, keeping insights accessible and reusable across teams.
  - Prioritise and manage multiple concurrent research projects, balancing competing timelines without compromising quality.

• Work with key stakeholders across the organisation - including design, marketing, product, sales, and engineering - acting as the voice of the customer and championing their needs, to help our prioritised work streams deliver user-centred solutions that improve experience and conversion, and align to business goals.

• Design and facilitate UX workshops, allowing teams to take action on the insights delivered.

• Collaborate with the wider UX team to deliver effective and efficient work across the business.

• Support the development of research operations - processes, tooling and best practice - including adopting AI tools and features to optimise research and other workflows.

• Proven experience working as a Senior User Researcher in cross-functional teams delivering user-centred products.

• Demonstrable application of qualitative research methods including in-depth user interviews, usability testing, both unmoderated and moderated.

• Knowledge of quantitative research methods such as A/B testing, multivariate testing, and survey design.

• Comfortable using research platforms such as Userlytics and Dovetail.

• Strong analytical and problem‑solving skills with a keen attention to detail.

• Ability to synthesise qualitative data to generate actionable insights.

• Familiarity with recruiting participants using a variety of methods, including online panels and engaging directly with real users.

• Excellent communication and presentation skills.

• Familiarity with…