Commerce Partner

Company description

Who We Are in the UK?

Spark Foundry, the Acceleration Agency.

We help brands to identify, learn and respond to opportunities faster than the competition.

Every client has an area of their business they need to accelerate, from short-term goals to long-term transformation.

We’ve proven our approach during the most difficult year on record. Now we’re using it to provide a launchpad for their future.

Come be an accelerator with us.

How we accelerate

• Planning
  : an approach that works in practice rather than theory, arming planners with the ability to create cutting edge campaigns
• Intelligence
  : a suite of tools that give definitive answers to big questions, and uncovers actionable insights about real people
• Trading
  : a model built on flexibility and trusted relationships, underpinned with bold guarantees
• Relationships
  : a culture of asking challenging questions to better understand the brief – we are not a ‘yes’ agency
• People
  : a strong history of recruiting talent from diverse backgrounds and accelerating their careers

Our Commitment

We are diverse though our experience, people and the clients we look after - and we celebrate that diversity. Our people hold us accountable to our beliefs and via regular surveys and our grass roots D&I team, The Collective, and internal next generation board, Firestarters, we hold regular events and work continually towards generating ideas, initiatives and educating our people to ensure we are a diverse and inclusive agency.

As part of our dedication to create an inclusive and diverse workforce, Spark Foundry is committed to equal access to opportunity for people without regard to race, age, sex, disability, neurodiversity, sexual orientation, gender identity or religion.

We are seeking a Partner-level commerce leader to join our Publicis LeOne team, servicing Haleon across the UK and key European markets.

This senior role brings together UK Retail Media leadership with EU5 strategic oversight across France, Germany, Italy, Spain and GB, acting as the senior point of contact for Retail Media and Retail Operations in the UK while driving an integrated “OneEU” approach.

The role is responsible for aligning ways of working, ad-tech adoption, measurement and optimisation across markets, with a strong focus on lower-funnel excellence, particularly Amazon Ads and Retail Operations, underpinned by data-led planning, advanced retail media technology and continuous test-and-learn innovation.

• Lead commerce delivery as the senior Retail Media and Retail Operations lead, owning strategy, planning, activation, optimisation and reporting
• Drive lower-funnel performance across Amazon Ads, fully integrated with core media and retail operations, supported by Skai, AMC, Vendor Central and Profitero
• Own annual retail media planning and ensure delivery against Client Charter standards, financial governance and proof of delivery
• Lead EU5 “OneEU” commerce strategy, aligning markets on ways of working, ad-tech adoption, performance ‘Golden Rules,’ measurement frameworks and growth cadences
• Set and govern EU5 retail media and Amazon playbooks, including ASIN prioritisation, AMC audiences, bidding guardrails, portfolio strategies and NTB-led budget optimisation
• Oversee retail operations across Amazon and key EU5 partners, ensuring end-to-end catalogue and content excellence
• Lead the EU5 Test–Learn–Scale roadmap and learning agenda, scaling best practice through shared playbooks and case studies
• Maintain senior stakeholder relationships and drive internal alignment across commerce, retail media, strategy, solutions and planning teams

• Senior leadership in commerce/retail media with ownership of multi‑market scopes and consistent growth delivery
• Deep expertise across Amazon vendor/seller models, retail media activation (onsite search/display, DSP, offsite), and the interplay with retail operation
• Proficiency with Skai, Profitero (digital shelf & Shelf‑Intelligent Media), and AMC
• Strong commercial acumen (budgeting, forecasting, financial reporting) and pipeline discipline; familiarity with pricing frameworks
• Experience building capability programmes and testing…