Trade Marketing Manager

Overview

Location: Steven Bartlett’s HQ, Shoreditch, London (5 days/week in-office, with international travel) 📍✈️

Role Type: Permanent / Full-Time

Reports to: Head of Marketing

Works With: Founders, Sales, Marketing, Operations, Agencies

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Eligibility: Must have full right to work in the UK

Perfect Ted is on a mission to spread positive energy and make matcha accessible globally.

We are the world’s largest matcha brand and the UK’s fastest-growing founder-led business, redefining what energy should feel like: no crashes, no junk — just matcha’s clean caffeine to fuel your best self.

Founded in 2021, we’ve grown from a kitchen-table startup to a £50M run rate in just three years, with products now stocked in over 30,000 stores across 50+ countries.

Recently named the Fastest-Growing Founder-Led Business in the UK (FEBE Growth 100, 2025), we are on a mission to become the world’s first billion-dollar matcha brand.

At Perfect Ted, we believe in PRICE — our core virtues that shape everything we do:

• Progress – We embrace growth, learning, and continuous improvement 📈
• Resilience – Challenges don’t stop us; they push us to be better 💪
• Intensity – We move fast and execute with passion and purpose ⚡
• Consistency – Greatness comes from showing up every day 🔁
• Entrepreneurialism – We take ownership, think outside the box, and find solutions 🚀

Perfect Ted is entering a new phase of growth across retail, grocery, and convenience.

We’re hiring a Trade Marketing Manager (Retail) to drive brand visibility, awareness, and conversion in-store — bringing our challenger energy to life at shelf.

You’ll lead the creation of distinctive, innovative retail campaigns and partnerships that get noticed, ensuring Perfect Ted stands out.

Working closely with our Marketing Managers (OOH, International, and Brand) and our distributor network, you’ll help roll out best-in-class retail activations not only in the UK but across key global markets.

This is a high-impact, creative, and commercially driven role for someone who loves blending strategy and execution — from concept to in-store launch.

• Retail Activation Strategy – Develop and deliver the annual retail marketing plan, driving awareness and conversion across grocery and convenience.
• Distinctive Campaigns & Partnerships – Create and execute new, innovative in-store campaigns and retailer partnerships that cut through and strengthen Perfect Ted’s distinctiveness.
• In-Store Execution Excellence – Oversee POS design, sampling, merchandising, and shopper activations to ensure Perfect Ted wins at shelf.
• Global Collaboration – Partner with the International Marketing Manager and distributors to adapt and roll out trade activations internationally.
• Performance & Insight – Track ROI, shopper behaviour, and competitor activity to continuously optimise retail marketing performance.

• 5–6 years’ experience in trade or shopper marketing within FMCG (retail focus).
• Proven success delivering impactful in-store campaigns with top UK retailers.
• Ability to create campaigns that feel fresh, disruptive, and on-brand.
• Strong project management and stakeholder relationship skills.
• Hands-on, agile operator who thrives in a fast-paced, entrepreneurial environment.

• Experience across both grocery and convenience channels.
• International exposure or experience working with distributor partners.
• Previous experience in food, drink, or wellness brands.

• Competitive package including equity (EMI options)
• Career development budget (courses, coaching, tools)
• Stunning Shoreditch office shared with inspiring teams
• All the matcha you can drink 💚

To apply, please complete the application form. We can t wait to hear from you!