Senior Retail Marketing Manager

The Role

We are looking for a Senior
Retail Marketing Manager to play a crucial role in the delivery of our retail marketing strategy to drive growth across e‑commerce and stores. This fast‑paced dynamic position is responsible for launching multiple campaigns per season, while sustaining always‑on activity across owned, paid and earned media to hit ambitious targets that enable us to achieve long‑term business growth.

In this exciting role, you will line‑manage a passionate team and play a pivotal role in the planning and execution of kit launches and additional high‑profile product launches. You will be empowered to deliver meaningful moments that resonate with supporters and customers alike, offering a best‑in‑class experience both online and in‑store.

We are one of the most famous clubs in world football, with a rich heritage and history of success. Read more about our history here.

Beyond that, we are passionate about our local community and, behind the scenes, we have a wide variety of opportunities and career paths for all. We have a very defined purpose: to act for a winning team, culture and community. We achieve this by ensuring we are courageous in the pursuit of progress, we champion our community and each other, and that we do the right thing (even when no one is looking).

We are committed to ensuring that our environments for children, young people and adults at risk remain safe and inclusive. We therefore require successful candidates to complete a DBS check and other essential background checks prior to starting their employment. Depending on the responsibilities of the role, a DBS will be either a basic, standard, or enhanced check.

• Deliver our retail marketing strategy—develop and implement our retail marketing strategy to deliver against ambitious annual growth targets and support the development of wider retail and club strategies, while managing day‑to‑day budgets, tracking and optimising spend.
• Lead and inspire a passionate team—manage and mentor the Retail Marketing team, identify learning and development opportunities, foster a high‑performance culture, acknowledge achievements and manage performance effectively.
• Partner with our wider Retail team—work closely with retail stakeholders to shape our annual retail calendar, including all Adidas and own‑brand product launches, identify peak commercial moments and opportunities to activate, and lead on retail marketing budget requirement planning and forecasting.
• Operate as strategic lead for key launches—act as our strategic lead for kit launches and other high‑profile product launches, developing and delivering innovative full‑funnel campaigns to drive supporter sentiment, engagement and spend; oversee best‑in‑class creative executions and storytelling across a range of media formats.
• Collaborate with teams across our club—work with the Paid Media team to develop our retail paid media strategy, and collaborate, influence and coordinate with wider Marketing teams (Creative, Content, Data & Insights) to leverage expertise across the club and drive efficiency and effective processes.
• Be our strategic point of contact with crucial partners—establish yourself as the go‑to person with our retail partners such as Adidas, enabling us to establish and maintain collaborations that feel authentic to our club.
• Act as a guardian of our brand—be the voice of our brand within the Retail team and advocate for retail across the wider Marketing team, identifying new brand and business opportunities and delivering strategic projects and new ventures for the department.
• Keep our supporters at the heart of what we do—champion a supporter‑first mindset and drive cross‑promotion of products across hospitality, ticketing and stadium tours, implementing plans that leverage supporter segmentation.

• Background in retail marketing—experience in retail marketing, demonstrated results, and deep knowledge of retail business and consumer fashion trends.
• Experience planning and delivering campaigns with athletes—track record of executing successful retail marketing campaigns with athletes…