Deputy Store Director; West

Deputy Store Director - White City

Our client is looking for a strong retailer to join their new store team in London, White City. As Deputy Store Director, youll act as the trusted number two in the store, working closely with the Store Director and the entire store team to drive overall business performance and ensure seamless day‑to‑day operations.

In this key role, you'll:

• Support the Store Director in delivering on strategic goals across sales, service, and operational excellence
• Lead and develop high-performing teams, ensuring alignment with the brand values and service standards
• Collaborate with both the Customer Experience and Operations teams to create an engaging and efficient store environment
• Monitor performance metrics, identify opportunities for improvement, and implement initiatives that enhance the end-to-end customer journey

• Spend 5080% of your time on the sales floor, actively leading and inspiring the team to deliver memorable and immersive client experiences.
• Role‑model the attitude, setting the standard for exceptional service, professionalism, and positivity.
• Provide hands‑on support in challenging client situations, ensuring issues are resolved quickly and client satisfaction is maintained.
• Deliver ongoing coaching and training, empowering team members to meet and exceed commercial and operational KPIs.
• Take ownership of floor leadership, ensuring consistent coverage, smooth operations, and an elevated service environment.
• Motivate and energize the team through dynamic floor management, creating an addictive and engaging shopping experience.
• Utilise tools and mystery shopper reports to analyse satisfaction scores and implement targeted action plans for continuous improvement.
• Inspire and guide the team in leveraging digital tools to offer personalised and connected client services.
• Partner with the Training team to coach and support the delivery of Beauty Services, maximising client engagement, and loyalty.
• Foster strong working relationships with Brand Supervisors and ensure regular follow‑up on Brand BC performance.
• Lead and align the management team to cultivate a vibrant and welcoming store atmosphere, driving results across all commercial KPIs.
• Collaborate with the store leadership teams to analyse performance data and propose strategies to elevate the client journey and related KPIs.
• Support the store director wider management team by enforcing high standards in client service delivery and resolving any client concerns with efficiency and care.

• Optimise and oversee store operations in partnership with the Operations Manager, ensuring efficiency, compliance with company policies, and adherence to operational guidelines.
• Inspire and support the management team in enforcing all store policies and procedures related to products, testers, pricing, merchandising, and coordination with external partners (including brands, helpers, and security).
• Collaborate with the Operations Manager to maintain the stores premium image, focusing on cleanliness, product availability, and overall presentation.
• In partnership with Category Managers, ensure the team consistently applies and follows operational standards and procedures across all departments.
• Proactively monitor stock levels and communicate low‑stock or out‑of‑stock risks to the Operations Manager to maintain optimal product availability.
• Work alongside the Operations Manager to uphold visual merchandising (VM), animation, and marketing execution standards, ensuring alignment with brand image and campaign guidelines.
• Provide ongoing support to head office departments, sharing insights, feedback, and data analysis related to all aspects of store operations to drive continuous improvement.

• Partner with the store director to recruit, train, retain and develop talent.
• Cultivate a collaborative, inclusive team environment that encourages open communication and synergy.
• Monitor and elevate team effectiveness through regular performance check‑ins and constructive feedback.
• Partner with the Store Director on resource allocation, team scheduling, payroll, and maximizing team…