Sales Assistant

Role Overview

The Sales Assistant builds a following of loyal customers, acting as a consultant rather than a clerk. The assistant follows up promptly and establishes rapport to determine customer needs, presenting appropriate products.

• Sales Generation:
  • Understand key company and personal KPIs, actively seeking to exceed or meet them.
  • Proactively build company and product knowledge to demonstrate understanding to the customer.
  • After closing a sale, monitor details including shipping, alterations (if applicable) and special requests to ensure customer satisfaction.
  • Continuously enhance sales techniques to drive sales.
  • Comply with all sales‑related policies and procedures.
  • Take ownership of your role and support the store team to achieve goals.
  • Maintain interest in the fashion industry and market trends.
  • Undertake daily tasks as required by the store management team.
• Customer Service:
  • Continuously strive to provide the highest level of customer service.
  • Handle customer enquiries quickly and efficiently, escalating to management where appropriate.
  • Build and maintain a client book, ensuring all new client information is captured correctly in the POS system.
  • Resolve client problems and complaints quickly and effectively, ensuring satisfaction.
• Operations:
  • Keep the selling floor and product neat, organised and stocked.
  • Assist in the maintenance of all inventory in the stockroom and on the selling floor.
  • Assist in all areas of stock, shipping, receiving protocol/policies and related paperwork.
  • Participate in inventories.
  • Comply with all point-of-sale policies and procedures.
  • Properly execute all relevant register functions.
  • Adhere to work schedule, including time and attendance.
  • Participate in all relevant training and development seminars, programs and meetings as directed by store management.
  • Help monitor store security through vigilant customer service and consistent application of store changing room procedures and tagging.
  • Adhere to all internal audit processes and procedures.

• Experience working in a similar position for a premium or luxury brand.
• Experience developing customer rapport to drive sales.
• Dynamic interpersonal and communication skills, both verbal and written.
• Proactive, able to motivate oneself to meet company expectations.
• Exceptional time management skills.
• Demonstrable relationship building skills, able to collaborate and motivate peers.
• KPI-focused, experience driving sales to meet or exceed commercial targets.
• Resilient with demonstrable experience displaying positivity when faced with challenges.
• Self‑motivated with a drive to succeed.
• Positive and solutions‑driven attitude.
• Excellent attention to detail.

Theory is an inclusive employer, and we welcome applications from all profiles, regardless of age, race, gender, sexual orientation, disability or background. We take data protection very seriously and understand the importance of protecting your privacy and personal information.