Makeup Artist​/MUA & Beauty Consultant – Luxury Beauty Brand

PLEASE READ THE FULL JD BEFORE APPLYING. INCOMPLETE APPLICATIONS WILL AUTOMATICALLY BE DISQUALIFIED.

Location: London

Schedule: Full-time (approx. 40–45 hours per week)

Working Pattern: Retail schedule including weekends and event support

Our client is a London-based luxury beauty brand known for redefining modern makeup through high-performance formulations and personalised beauty experiences.

They are seeking an experienced Makeup Artist & Beauty Consultant to join their retail team in London, delivering exceptional client experiences through artistry, consultation, and bespoke services.

This role combines professional makeup artistry, luxury retail service, and personalised beauty consultation.

The successful candidate will be comfortable working in a premium retail environment
, engaging with clients, driving sales, and representing the brand through expert product knowledge and artistry.

Before applying, please ensure you meet the requirements and answer the following questions in your application:

Applications that do not answer the above questions may not be reviewed.

• Represent the brand within its London retail location and at selected off-site events.
• Provide expert beauty consultations and personalised product recommendations.
• Deliver bespoke makeup services, including express makeovers and full makeup applications.
• Guide clients through the bespoke experience
  , helping them develop personalised shades.
• Demonstrate strong product knowledge and makeup artistry expertise.
• Drive retail performance by meeting or exceeding sales targets.
• Build long-term relationships with clients to support repeat business and brand loyalty.
• Support the execution of in-store events and beauty experiences throughout the year.
• Maintain boutique retail standards, including visual merchandising and store presentation.
• Assist with operational duties, including stock management and inventory organisation.

The successful candidate will demonstrate:

• Professional makeup artistry experience within luxury or boutique retail environments
• Strong understanding of colour theory and personalised makeup consultation
• Confidence performing makeup applications across different styles and skin tones
• Excellent client engagement and relationship-building skills
• Experience working with sales targets and KPIs
• Strong organisational and retail operational skills
• Ability to work in a fast-paced, client-focused retail environment
• A polished and professional personal presentation aligned with luxury brand standards

Candidates should demonstrate:

• Strong product recommendation and consultation skills
• Experience with contouring, highlighting, complexion correction, and eye/lip artistry
• Confidence demonstrating products in a retail environment
• Understanding of colour harmony when creating bespoke shades
• Quick learner with strong creative and colour eye

• Proven track record in retail sales and client engagement
• Experience working in luxury beauty, boutique retail, or professional makeup artistry
• Ability to build strong client relationships and repeat business
• Awareness of makeup trends and innovations within the beauty industry
• Experience supporting retail operations, including merchandising and stock control
• Professional Makeup Training (Preferred)
  • Formal training in professional makeup artistry or beauty therapy is highly valued.
  • Examples may include:
    • VTCT / NVQ Level 2 or 3 in Makeup Artistry or…