Press & VIP Assistant

Paul Smith is one of Britain’s leading independent design companies, driven by a spirit of curiosity, playfulness, adaptability and passion. These values shape every aspect of the brand, whether it’s a shirt, a shop or a special collaboration. Reaffirming the values that Paul set down in 1970, ‘classic with a twist’ remains the guiding principle of the company. Happily positioned between high fashion and formal wear, while taking reference from both, Paul Smith has always been proud to stand apart.

• Assist with all day-to-day press and VIP related duties to promote the Paul Smith brand across Menswear, Womenswear, Homeware, Junior, Special Projects and other categories.
• Nurture and develop industry relations with key VIP industry figures, their Managers and Publicists, as well as the wider UK Press industry.
• Manage all sample requests, including send outs and deliveries, and ensure the showroom is managed and merchandised efficiently, thoroughly and in time.
• Track all press coverage of Paul Smith, both print and online, and circulate all coverage to the wider team in an efficient and timely manner.
• Collate reports when required, including VIP, trends, events and comparative analysis reports.
• Initiate and host showroom appointments and ensure the showroom is properly presented at all times and samples taken care of.
• Assist when needed with the organisation of the seasonal show, Press days and local brand events.
• Manage the press database, keeping it updated and sending out mailings when required.
• Work closely with the Digital Marketing, Sales and Store teams to keep up to date with latest product offers, delivery dates and other product information.
• Stay up to date with relevant trends within fashion and culture.

• Experience working in a press office within the fashion industry.
• Good understanding of the UK press market, current trends and media.
• Excellent relationship building skills and the confidence to engage with VIPs, talent managers, and publicists.
• Strong administrative skills, with experience managing product loans and sample requests.
• Experience supporting fashion shows, press days and launches.
• Passion for and knowledge of the fashion industry, luxury brands and celebrity culture.

Working at Paul Smith means being part of a brand that celebrates creativity, individuality and authenticity. Even though we are a global business, we’ve stayed true to who we are  offices and shops remain welcoming and inclusive spaces built around collaboration, where we encourage our people to be themselves, reach their full potential, and play a part in creating something truly unique.

We offer a comprehensive benefits package to support your lifestyle and wellbeing, which includes a 60% staff discount and a seasonal clothing allowance. You’ll also enjoy flexi-time, 33 days’ annual leave with the option to buy or sell holiday days, wellbeing support and other perks to keep you motivated and inspired.

If you like the sound of what you’ve read so far, find out more about our company culture and the full list of benefits we can offer you.

At Paul Smith, we celebrate and encourage applications from all walks of life into our growing workforce. We are committed to empowering people from any background, belief system, or ethnicity, offering an inclusive environment where talent is recognised and valued.