Head of Global Retail Marketing

WHERE YOU SIT

As our Head of Global Retail Marketing, you’ll be part of the Customer Experience team working closely with brilliant people across the business and reporting into Director Global Retail Design & Concepts. You’ll be right at the heart of fast‑moving projects that shape how we show up for our consumers - today and tomorrow.

This role defines and leads the global retail marketing strategy, ensuring that retail operates as a brand experience and growth engine, driving demand, engagement, and commercial performance.

You are accountable for translating brand, product, and cultural storytelling into end-to-end retail experiences, connecting visual merchandising, activation, service and marketing into one seamless ecosystem.

The role is critical in delivering the Retail Acceleration ambition to shift from transaction‑led retail to an immersive, experience‑led, consumer‑driven model, increasing engagement, conversion and lifetime value.

• Retail Marketing Strategy & Leadership:
  Define and lead global retail marketing strategy, aligning brand, product, and retail priorities while owning budgets, governance, and ROI.
• Integrated Consumer
  
  Experience:
  
  Deliver end‑to‑end, experience‑led retail journeys across VM, activation, service, and storytelling to create a cohesive consumer experience.
• Team Leadership & Programme Delivery:
  Lead and develop global teams, drive Retail Acceleration initiatives, and deliver scalable concepts, store rollouts, and activation programmes.
• Commercial Impact & Global Execution:
  Drive traffic, conversion, and engagement through data‑led insights, while enabling consistent global execution with local flexibility via clear frameworks and playbooks.

• Retail Marketing Expertise & Strategic Leadership:
  Extensive experience in global retail marketing and experience‑led retail, combining strategic thinking with strong execution focus.
• Consumer & Brand Understanding:
  Deep knowledge of consumer behaviour, visual merchandising, product storytelling, and visual/communication language.
• Stakeholder Influence & Leadership:
  Proven ability to lead global, cross‑functional teams and influence senior stakeholders in complex environments.
• Commercial & Transformation Focus:
  Strong commercial acumen with a focus on ROI, experienced in delivering large‑scale retail programmes and operating effectively in fast‑paced, evolving environments.

• Hybrid working
• Welcome free pair of Docs
• ‘Buy as you Earn’ Share scheme
• 65% off all Docs
• 50% off Accessories
• Pension Scheme through Aviva
• Life Assurance
• 25 Days Annual Leave + Bank Holidays
• Private healthcare
• 2 paid volunteer days per year

tens, we are committed to creating an environment in which we can all be our best and bring our authentic selves to work. We encourage applications, regardless of race, colour, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, age, veteran status, or disability. Diverse and inclusive teams have a positive impact on our brand; helping us to speak authentically to our consumers.

We strive to develop a business where our people can thrive and feel empowered to express themselves. Because we believe everyone should feel supported and included whatever their role in the Dr. Martens community.