Head of Sales

Head of Retail Sales | High‑Growth Health & Wellness FMCG Brand

We're partnering with one of the UK's most exciting emerging wellness brands to hire a Head of Retail Sales at a pivotal stage of growth.

This is a rare opportunity to join a purpose‑led challenger brand with strong early momentum, experienced founders, and ambitious plans to scale across UK grocery and retail.

The business operates within the fast-growing health & wellness space, creating innovative, science‑backed products designed for modern consumers looking to improve everyday wellbeing.

This is a hands‑on commercial leadership role for someone who thrives in scaling challenger brands.

You’ll lead the UK retail sales agenda — driving new grocery wins, developing strategic retail partnerships, shaping commercial strategy, and building a high‑performing sales function.

You’ll work closely with the founders and leadership team, owning key commercial relationships while helping define the next phase of growth.

• Leading Top 4 grocery conversations
• Winning new listings and building long‑term commercial partnerships
• Managing and growing key existing retail and wholesale accounts
• Leading Joint Business Planning with major customers
• Using retailer and market data to drive decision making
• Owning revenue performance, margin delivery and commercial reporting
• Building and developing the sales team as the business scales
• Supporting wider channel growth across food service, travel and premium retail
• Managing one direct report (and recruiting more in time)

• Proven experience winning and growing UK grocery accounts
• Strong FMCG background, ideally within challenger brands, food, drink or wellness
• Commercially astute with strong understanding of sustainable growth
• Comfortable operating in fast‑paced scale‑up environments
• Relationship‑led, entrepreneurial and highly self‑sufficient
• Passionate about health, wellness and purpose‑led brands

• Opportunity to shape a high‑growth FMCG brand at a key stage
• Significant ownership and autonomy
• Direct access to experienced founders and leadership
• Genuine progression opportunity as the business scales
• Fast‑moving, entrepreneurial culture with real ambition

If this sounds like you, or someone in your network, I'd love to hear from you!